Immobiliencontrolling — Optimierung der immobilienbezogenen Kosten durch Gründung einer Generalmietgesellschaft

Ohne Zusammenfassung Dipl.-Ing. (univ.) Michael Belau ist Director und Head of Rental Management Dipl.-Wirtschaftsing. (FH) Michael Schildger ist Vice President und Head of Finance Dr. Verena Sturm ist Manager Corporate Real Estate Services     

Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation

Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and which “Gestalt” consumers have in mind when considering CSR. Academics and managers lack a tool for measuring consumers’ perceptions of CSR (CPCSR). This research explores CPCSR and develops a measurement model. Based on qualitative data from interviews with managers and consumers, the authors develop a conceptualization of CPCSR. Subsequently, model testing and validating occurs on three large quantitative data sets. The conceptualization and the measurement scale can assist companies to assess CPCSR relative to their performance. They also enable managers in identifying shortcomings in CSR engagement and/or communication. Finally, the paper discusses implications for marketing practice and future research.     

Das neue Energiewirtschaftsgesetz—Regelungen für einen erweiterten Zielkatalog

Mehr als ein Jahr nach dem EU-rechtlich vorgegebenen Endtermin wurde im Juli 2005 das neue Energiewirtschaftsgesetz verabschiedet. Von welchen Zielen geht dieses Gesetz aus? Wie lauten seine wichtigsten Neuregelungen? Und welche Auswirkungen sind von ihnen zu erwarten?     

Perceived trade-off between education and sports career: evidence from professional football

To explore the attitudes towards risky career choices of young people in highly competitive environments, we surveyed almost 1000 football players in the youth academies of German professional clubs (Bundesliga), who must generally decide early in their careers whether or not to risk quitting school to focus solely on a professional football career. Based on the survey responses, we empirically analysed which factors influence these youths’ tendencies to choose a high-risk career option over a lower risk one. Our results seem to indicate that such risk taking in competitive environments can be explained by potential benefits expected from this decision, as well as judgments about the likelihood of achieving the desired career. Risk attitudes towards career choices vary by differences in individuals’ estimates of the potential benefits and in particular, in their own assessments of the likelihood of success, which is an important driver of risk acceptance. We also found that opportunity cost considerations influence risk acceptance: the better the low-risk option, the less willing the individual to give it up for a high-risk alternative. In addition, both national origin and level of cultural integration play a role in attitudes towards risky career choices, with reductions in the latter increasing the risk premium of quitting school.     

Access to Financing as a Barrier to Trade: Evidence From Mauritius

Access to credit is essential for the development and growth of firms. For a small open economy like Mauritius, the ability of firms to enter export markets is essential for their growth and development, given that the size of the local market is quite limited. To increase sales and profitability, firms have to export. However, there are several costs that are involved when firms enter an export market. In many cases, finance becomes an essential factor that influences firms’ ability to export. These authors investigate whether the main constraint that firms in Mauritius face is access to finance and try to understand how firms overcome financial barriers. Given the limitations of existing methods to estimate financing constraints directly from firm-level accounting data, the results based on survey data are an important contribution in improving understanding of firms’ financing obstacles to exporting and how they overcome these barriers.     

Country of Origin Effect for Food Products from Developing and Transition Countries: A PLS Analysis of German Consumers’ Perception

ABSTRACT

This study investigates the importance of the country of origin (COO) effect in German consumers’ perception of chocolate quality using the example of chocolate made from Ecuadorian raw cocoa. From earlier COO and consumer perception research, a complex research framework grounded in schema and attribution theory has been developed acknowledging the multifactorial character of consumers’ food quality perception. Based on this framework, a PLS analysis of primary data from an online survey of 205 German chocolate consumers is conducted. The results demonstrate the overall applicability of the research framework and give evidence on the underlying complex consumer perception process of COO-labeled food products. For the case of chocolate made from Ecuadorian cocoa, PLS estimations show a strong COO effect in German consumers’ quality perceptions and identify characteristics of the target consumer group. Protecting geographical indications may offer a potential for products from developing and transition countries to differentiate in the German market, a prime example for European markets, and should be promoted more strongly by government offices and NGOs.     

Managing Legitimacy in Business-Driven Social Change: The Role of Relational Work

This paper examines how companies manage their legitimacy in driving social change, drawing attention to how companies proactively negotiate their involvement with nonmarket actors. Building on the legitimacy-as-process perspective, I argue that companies construct the legitimacy of their involvement by engaging in relational work, that is, by investing efforts in shaping their relations with others and thereby redefining roles and responsibilities. To explore the role of relational work in business-driven social change, I present an inductive, interpretive study of a pharmaceutical company’s efforts to build a market for its products by improving diabetes care in Indonesia. Grounded in the empirical study, I develop a process model to explain how legitimacy is redefined from the bottom-up, that is, how a company’s involvement is re-negotiated in situ and crafted to attain the social approval of a wider audience. Advancing the micro-foundations of nonmarket strategy, the model offers new insights into how companies can organize with nonmarket actors and how they can effectively publicize their involvement as socially responsible. I also discuss the model’s implications for a more critical research agenda on the political responsibilities of companies in social change.