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1.
Trends in master of business administration (MBA) education are favoring coursework offerings in time-compressed environments but without careful examination of learning implications. The academic literature is weak in this area, so the authors conducted a study of 558 MBA students using a behaviorally based pedagogy in management. In contrast to previous research, the authors developed arguments supporting time compression assuming certain boundary conditions. They found that students showed better behavioral learning outcomes in a shortened, 4.5-week semester versus a full 14-week semester. The authors conclude with implications for theory and practice.  相似文献   
2.
The mitigation hierarchy (MH) is a prominent tool to help businesses achieve no net loss or net gain outcomes for biodiversity. Technological innovations offer benefits for business biodiversity management, yet the range and continued evolution of technologies creates a complex landscape that can be difficult to navigate. Using literature review, online surveys, and semi-structured interviews, we assess technologies that can improve application of the MH. We identify six categories (mobile survey, fixed survey, remote sensing, blockchain, data analysis, and enabling technologies) with high feasibility and/or relevance to (i) aid direct implementation of mitigation measures and (ii) enhance biodiversity surveys and monitoring, which feed into the design of interventions including avoidance and minimization measures. At the interface between development and biodiversity impacts, opportunities lie in businesses investing in technologies, capitalizing on synergies between technology groups, collaborating with conservation organizations to enhance institutional capacity, and developing practical solutions suited for widespread use.  相似文献   
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Social TV is the use of communication devices to connect with family and friends watching other TV screens. Plausible arguments suggest both positive and negative effects of social TV viewing on ad-effectiveness. This study contributes by providing evidence for the direction of social TV's effects. The results of a controlled laboratory experiment suggest that the benefits of social TV, principally its association with live TV and therefore less ad-avoidance, come at the cost of negative distraction effects. Like normal coviewing, social TV viewing distracts from ad-processing, reducing unaided recall and brand attitude favorability, compared to individual (solus) viewing. However, social TV messaging about ads improved brand attitude. Perceived creativity increased the likelihood of ad-related messaging. Social TV also has an additional source of distraction, multitasking, but in this study, multitasking did not further reduce ad-effectiveness compared to coviewing. The paper concludes with implications for advertisers and future research.  相似文献   
5.
An important question in the setting of public utility rates is, ‘What constitutes a fair rate of return or cost of equity capital for a regulated utility?’ Recent debates over this issue have centred on the CAPM's ability to produce realistic equity cost figures for use in the rate-setting process. Several researchers recommend modified or expanded versions of the market model as a means of improving its predictive capabilities. One such approach is the lower partial moment model. The purpose of the present paper is to assess the robustness of the lower partial moment model relative to the conventional CAPM as a basis for estimating the cost of a utility company's equity capital. The hypothesis that empirical estimates of the LPM beta tend to overestimate the true systematic risk of utility companies was corroborated by our test results.  相似文献   
6.
In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer's attention from the screen. The reduction in TV ads' effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping ( × 8 fast forward), which reduces ad effectiveness almost entirely, leaving only 6% recall. This study concludes with some practical suggestions for improving the effectiveness of TV commercials seen by a coviewing audience.  相似文献   
7.
Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm??s opportunity recognition and innovation, whereas marketing mix decisions enhance opportunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts.  相似文献   
8.
Abstract

To combat ad avoidance, advertisers are moving advertising into programs, a practice known broadly as branded entertainment. The difficulty of advertising to Millennials has also prompted the use of unbranded cause advertising, to increase awareness of issues championed by the brand, without triggering defensive persuasion-coping strategies. Chipotle combined both these trends when it produced a relatively unbranded piece of branded entertainment, Farmed and Dangerous, a four-episode sitcom that humorously dramatized the ethical issues raised by industrial farming. When the series ran on Hulu, an online television network, it increased sales for the Chipotle brand and won awards for its creators. This study reports a classic pre/post experimental design, to show how exposure to this unbranded entertainment increased purchase intention by changing beliefs about ethical issues related to the environment, nutrition, and gene technology.  相似文献   
9.
In April 1998, Level 3, a telecommunications company, sold $2 billion of 9.19%, ten-year bonds to finance the building of a fiber-optic network. Like most below-investment-grade issues, as well as many investment-grade issues, the Level 3 issue contained an embedded call option that gave the company the right to repurchase the bonds after five years at par value plus the (semi-annual) coupon rate, with the call price declining to par two years before maturity.
Because issuers must pay for the call provision in the form of a higher coupon rate, the choice of whether or not to include a call option can be a difficult one. And, once management decides to include a call option, it must then decide how to structure the call. The most important call structure decisions are how long to make the call protection period and how to set the call price—both of which can have a significant impact upon the coupon yields required to attract investors. Using a well-known option pricing model, the authors of this article summarize their recent research on how variations in bond call features can be expected to affect par coupon yields of new issues under different market circumstances—circumstances that include market conditions relevant to option valuation such as the shape of the term structure and the volatility of interest rates.  相似文献   
10.
Loan pricing is an extremely important aspect of bank operations because loans are typically over two-thirds of bank assets. Many researchers have analyzed the theoretical and empirical impact of how different factors should and do affect fixed rate loan rates and loan prepayments. However, a theoretical decision making model for maximizing expected profit in a declining rate environment has not been developed. After describing the conditions for the optimal loan rate, we develop numerical solutions for it under varying conditions. The varying conditions include the trend in interest rates, volatility of interest rates, and loan maturity. We thank Yen Low and Hamed Bagherpour for their assistance.  相似文献   
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