Significant Issues for the Future of Product Innovation

Product innovation management, by definition, requires that we become comfortable dealing with change. As this journal enters its eleventh year of publication, the editor-in-chief asked each member of the editorial board to reflect upon changes and opportunities that they see influencing our profession during the coming decade. In our first installment of these essays, George Day, Bela Gold and Thomas Kuczmarski discuss the value of managing ideas, embracing a longer-term view of development opportunities, and creating a senior executive position charged with developing such opportunities. Each of these short essays is designed to introduce new perspectives. It is not essential that you agree with the recommendations, but we hope that you are stimulated as you reflect on the issues they present.     

设计之上龙凤翱翔

说到龙凤，人们很容易想到古时宫廷中的物件，大到建筑，小到器皿、服装、首饰……龙凤图形随处可见。当龙凤从宫廷走向民间，人们对这个象征权贵吉祥的图形，更是钟爱有加。即使时间的河流已至21世纪的现代，尽管人们的审美观已发生巨大改变，但龙凤这个古老而独特的东方文化符号，依然为大多数人所追崇、喜爱，足见中国人对龙凤图形的情有独钟。     

‘Chained to my work'? Strategies to manage temporal and physical boundaries among self‐employed teleworkers

It is accepted that teleworkers generally manage the balance between their home and working lives by establishing temporal and physical boundaries between the two along a continuum of role integration–segmentation. What is less understood is the nature of the relationship between temporal and physical boundaries, and how teleworkers control constituent elements of physical boundaries to secure their preferred location along the continuum. Based on 20 interviews with self‐employed teleworkers, this article examines the ways in which successful control of time depends largely on the successful control of space. It investigates in particular how teleworkers attempt to control space by breaking it down into constituent elements involving equipment, activities and ambiance.     

钟表营销“微”时代

如今，对于网络来说，没有什么事“不可能”，2011年1月21日，腾讯推出了即时通讯应用微信．它支持发送语音短信、视频、图片和文字，可以群聊。2012年3月29日，微信用户突破1亿大关，微信的注册用户达到了新浪微博的1／3。时至今日，在中国大陆，微信用户数量已突破了4亿。短短两年中，微信用户数量从0到亿的突变，这难道没有引起腕表品牌的注意吗？随着中国经济的发展和互联网的普及，钟表品牌已不单单局限于传统市场，在继博客之后，微博、微信已经成为网络广告的又一新兴战场。由此许多商家瞄准“微”渠道展开营销，钟表品牌的“微”时代已经来临。     

全球钟表业发展现状——德国

现今我们所熟知的大部分腕表品牌都来自于瑞士。但细研究一下钟表业的历史，我们会发现，其实英国与法国也在腕表界占有举足轻重的地位，最广为人知的品牌当然是卡地亚。而除了英国和法国，来自德国的腕表，同样在工艺精湛的腕表界占有重要一席，这一点似乎许多人并不知晓。奔驰、宝马可能才更能代表他们心目中的德国工艺，腕表被大家忽略了。     

中瑞“零关税”仅是消费意愿的“利好”

随着2013上半年中瑞“零关锐”新闻的曝出，表迷们在网上掀起了讨论热潮，一些敏感消费者的第一反应是：瑞士表会因“免税”而大幅降价吗？     

早春三月花先知

一年之计在于春，而春天的最好时节又是在早春。早春时节，草色菜嫩、万物复苏。古代诗人韩愈用“天街小雨润如酥，草色遥看近却无。最是一年春好外，绝胜烟柳满皇都”，来描绘早春三月的景象。     

世界顶级展会观中国“表”情

“中国”,一直都是近几届巴塞尔国际钟表珠宝展的热门词,今年也不例外。除了大批中国钟表经销商前去参观订货外,还有一批能够代表中国精尖技术的中国腕表企业入驻2号馆。巴塞尔国际钟表珠宝展组委会还专门针对中国市场召开了一次新闻发布会,参会发言嘉宾的规格和全球官方新闻发布会一样,这也足以表现了主办方对中国市场的高度重视。