The proposal and validity of the Customer Science Dual System--The key to corporate management innovation

A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this study, the authors proposed the Customer Science Dual System, CS-TMNS ＆ CS-SDSM. For the purpose of innovating strategic product development systems so called Customer Value Creative System, the Total Marketing Network System, CS-TMNS is established. In addition, for intelligent utilization of the established CS-TMNS, statistical science is incorporated so as to create the Strategic Designing Support Methods, CS-SDSM, as a new approach to the creation of wants that are vital to product planning and designing. Concretely, the author will also introduce the effectiveness of this system that reflects latent customer needs through scientific marketing application examples via Automobile Design Profile for the Younger Generation.     

Dual Technology Management Model of design and production utilizing CAE ＆ experiment

At present, one of the specific measures taken is an urgent improvement of intelligent productivity for the purpose of offering highly reliable products to create customer value in a short period of time. Against this background, the author focuses on the New Japan Production Model for establishing a development designing and production engineering system in the automotive industry. This paper presents the Dual Technology Management Model of design and production for establishing a development designing and production quality assurance system that is indispensable for CAE （Computer-Aided Engineering） and experiment in the automotive industry and its effectiveness is verified.     

Designing Vehicle Form Based on Subjective Customer Impressions

Automotive body styling is determined by two key design elements： profile and form. In recent years, the authors have been able to quantify profile designs that embody consumer preferences and verify the effectiveness of these efforts. This study focuses on form, quantifying parameters like roundness and angularity in order to identify the relationship of these qualities to customer preferences. In order to fully understand the relationship between form as a whole （which consists of front, side, and rear elements） and consumer preference, 3D-CAD software and statistics are used to quantify form. An eye-tracking camera is then used to analyze line of sight and establish a cause-and-effect relationship between form and where customers focus their attention, and the desired insights are obtained. Keywords： automotive, designing vehicle form, 3D-CAD     

Proposal and validity of Intelligent Customer Information Marketing Model： Strategic development of advanced TMS

In this paper, one vital point of the strategic marketing structure is its definition, marketing activities should be defined from ＂closed marketing activities＂ that are limited to the business and sales division to ＂open marketing activities＂ that can be performed through steady linkage with all other divisions in a company-wide framework. The aim is for an ＂Evolution of Market Creating＂ through ＂High Quality Assurance and Innovating Advertisement, Product planning and Dealers＇ Sales Activities＂ by utilizing the scientific approach of Advanced TMS. So, the authors present an ＂Intelligent Customer Information Marketing Model, ICIM＂ which takes the form of strategic marketing. As an example of the application of this research, the authors apply this model to advertising, product planning and dealers＇ sales activities and obtained the results shown.     

Customer behavior analysis using motion pictures： Research on attractive flier design method

In this report, the authors would like to propose CMP-FDM （Customer Motion Pictures-Flier Design Method） to increase the willingness of consumers to visit the automobile dealership. CMP-FDM is a method of creating attractive fliers while using customer behavior analysis with videos. According to the analysis of how customers see fliers, the authors classify their behavior into three types and create attractive designs so that each guarantees each customer＇s satisfaction. Finally, the authors integrate the three types of fliers into one attractive to all customers by organizing the design features （design elements）, and then validate the method.