Brand loyalty evolution and the impact of category characteristics

A common managerial belief indicates that brand loyalty declines over the years, with consumers becoming more heterogeneous in their choices. The earlier research investigating the phenomenon of brand loyalty decline is, however, inconclusive and does not offer an answer to the reasons behind brand loyalty evolution. In this study, we investigate brand loyalty evolution and explore the impact that a number of category characteristics have on driving brand loyalty evolution. We use Danish panel data across 54 categories over a period of 6 years (2006–2011). Our findings show that at the aggregate level, brand loyalty declines, but this evolution is category-specific, with only a small number of categories showing a significant decline. We further demonstrate that an increase in category penetration results in a negative impact on brand loyalty evolution, whereas an increase in the share of private label brands has a positive impact. We discuss the implications for theory and practice.

     

The long breadth of cities: revisiting worldwide urbanization patterns, 1950–2030

ABSTRACT

A comparative analysis of population dynamics worldwide contributes to profile distinctive demographic and economic trajectories of urban growth, discriminating processes of settlement concentration or dispersion under sequential cycles of urbanization. However, a wide-ranging characterization of urban cycles based on demographic dynamics worldwide is still missing. The present work is aimed at filling such a gap analysing long-term changes (1950–2030) in annual population growth rate of 1691 urban agglomerations with more than 300,000 inhabitants in 74 world countries. Results of this study indicate that metropolitan growth worldwide was associated with largely variable rates of population growth, highly positive before 2000 and progressively reducing over recent decades. Despite important differences at continental (and country) scale, demographic expansion of urban agglomerations showed two contrasting phases with a break point in the 1980s denoting a progressive reduction in spatial heterogeneity of population growth rates and a moderate slowdown in demographic dynamics. Intensity of urban expansion and spatial heterogeneity in population growth rates across metropolitan agglomerations evidences a trade-off between fast and slow demographic dynamics. These findings can be better understood to support theories of sequential city growth, making a suitable contribution to policy making, especially in countries where urban population is expanding more rapidly.     

Consumer response to food labels in an emerging market: the case of Romania

This study investigates consumer response to food labels in an emerging market. More specifically, it measures the levels of awareness, objective and perceived understanding, perceived usefulness and perceived trustworthiness of the most prominent food labels found in the Romanian market. An online survey was conducted with a convenience sample of 428 respondents (45.6% males of an average age of 30.6 years). Results revealed that for most respondents, awareness levels towards food labels are generally low, except for the Guideline Daily Amount (GDA) and the organic food labels. Objective understanding towards food labels was relatively high, especially towards those food labels that included a clear text element. Perceived understanding, perceived usefulness and perceived trustworthiness were found to be consistently high with regard to the GDA and the national organic food labels, while the European organic label scored lower. Finally, response to food labels was found to differ between aware and unaware respondents.     

A Retrospective View on Designation of Origin Labeled Foods in Europe

In the emergence of ethically conscious consumer segments across Europe, the expectation was that foods with a designation of origin–label (DOL) would make a production system of similar logic. Past analysis of the registration history of DOLs showed that the take-up of this European Union (EU) food quality scheme was concentrated in the south, which was attributed to specific food supply-and-demand conditions prevalent in that part of Europe. The authors shed light on DOL product distribution and examine its evolution during a 14-year period (2001–2014). DOLs remain a quality differentiation scheme predominantly for the southern EU agrifood industry. However, the less restrictive requirements for protected geographical indication certification make it a much more popular DOL in northern EU. To promote its food quality policy, the EU must approach the two DOL types differently, as they have a different growth potential among EU countries. DOLs’ specialization in categories with expertise accumulated in specific EU areas can become a DOL promoter across all of Europe.     

What Attracts Foreign Direct Investment Inflows in the United States

The present study evaluates the relative impact of industry and state specific economic factors on inward FDI in several US states that compete for the same inward FDI. It appears that relative labor productivity, relative spending on education, and relative crime rate are important in inter-state competition for the same inward FDI. Also, when the contest in attracting inward FDI comes down to two states, relative tax incentives also become important in attracting FDI inflows.     

Decomposition analysis of consumers' demand changes: an application to Greek consumption data

A decomposition analysis for consumer demand functions is developed. Changes in Marshallian demand or expenditure shares functions over time are decomposed into a total substitution effect, an income effect, and a habit effect. This framework is applied to post-war Greek consumption patterns through a habit persistence version of the Quadratic Almost Ideal Demand System (QUAIDS). It is found that for all commodity categories (i.e., food, beverages and tobacco, footwear and clothing, settling and housing, and others) the income effect was the main driving force in explaining changes in both quantity demanded and expenditure shares, followed by habit and total substitution effects.     

Market demand and the duration of business projects: the housing industry

In this study, we propose that companies strategically choose to pursue projects of certain duration according to the fluctuations in market demand conditions. During a market upturn, when more business opportunities are available, companies choose short projects, committing thus their resources for a short period of time and so to better exploit the upcoming business opportunities. On the other hand, in a market downturn projects of longer duration are preferable, since they protect the company from the consequences of adverse market conditions. Finally, these insights appear relevant at least in the US housing industry, where builders pursue longer building projects during the market downturn and shorter ones during the market upturn. Copyright © 2010 John Wiley & Sons, Ltd.     

Technology gaps in European banking: Put the blame on inputs or outputs?

This paper investigates the production efficiency of 12 European banking systems over the period 1997–2004, taking into account possible technology heterogeneity. Using a non-parametric metafrontier framework, efficiency and metatechnology ratio measures are computed and decomposed into input- and output-invariant components. Empirical findings indicate the existence of significant and rather increasing technology heterogeneity within European banking. A typology of the national banking systems is also developed, based on the overall productive performance with respect to the European technological edge, the absorptive capacity and the role of knowledge spillover effects. Decomposition results draw attention to catching up policies focusing on input and/or output scale adjustments.