What is a multinational corporation? Classifying the degree of firm-level multinationality

The degree of firm-level multinationality is a key dimension that spans all theoretical frameworks, levels of empirical analysis and domains of investigation in international business research. There is, however, no agreed approach to defining or measuring firm-level multinationality. This is reflected in inconsistent approaches to sample selection and empirical testing, and it has curtailed the advancement of the discipline. We propose that instead of searching for the elusive, all-encompassing definition of an MNC, international business scholars should instead agree on a classification system for the degree of firm-level multinationality. We illustrate the advantages of this approach by constructing a simple classification system that takes into account the firm's breadth and depth of multinational engagements. We illustrate our matrix of firm multinationality by classifying a novel sample of over 1000 firms from seven countries, and we demonstrate how it can guide theory development and empirical testing. We also provide examples of potential future research directions.     

A structural portfolio balance model of the Sterling-Dollar exchange rate

Zusammenfassung Ein Strukturmodell des verm?genstheoretischen Ansatzes zur Erkl?rung des Pfund-Dollar-Wechselkurses. — In diesem Aufsatz wird eine Variante des verm?genstheoretischen Ansatzes zur Bestimmung des Wechselkurses in seiner Strukturform auf den Pfund-Dollar-Kurs des Zeitraums 1973–1982 angewandt. Dabei wird die Methodologie von Brainard und Tobin benutzt, wodurch sichergestellt wird, da\ die Koeffizienten bestimmten Restriktionen genügen. Gesch?tzt wird das Modell sowohl mit der Kleinst-Quadrate-Methode als auch mit dem Theil-Goldberger-Verfahren der gemischten Sch?tzungen. Mehrere Aktiva-Schocks werden simuliert und die Reaktionen der Zinss?tze und der Wechselkurse aufgezeigt.

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Résumé Un modèle structurel de ?portfolio balance? du taux de change Sterling-Dollar.- Dans cet article les auteurs appliquent la structure d’une version de l’approche de ?portfolio balance? à la détermination du taux de change sterling-dollar sur la période 1973–1982. Dans le modèle, la méthodologie de Brainard et Tobin est utilisée qui garantit que les restrictions nécessaires d’addition sont satisfaites. Les méthodes des moindres carrés ordinaires aussi bien que les procédures d’estimation mixte de Theil-Goldberger sont appliquées pour estimer le modèle. Les auteurs simulent un nombre des chocs d’actif et illustrent la réponse des taux d’intérêt et du taux de change.

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Resumen Un modelo ?portfolio balance? estructural del tipo de cambio entre la libra esterlina y el dólar. - En este trabajo se presenta una versión del modelo de ?portfolio balance? para determinar el tipo de cambio, que es implementado estructuralmente para el tipo libra esterlina - dólar en el período 1973–1982. En la implementación de este modelo se utiliza la metodología de Brainard y Tobin, que garantiza la consistencia de las restricciones. Con el fin de estimar el modelo se aplica tanto el método de cuadrados mínimos como también el método mixto de Theil y Goldberger. Se llevan a cabo varias simulaciones a base de shocks de activos para ilustrar la reacción de las tasas de interés y del tipo de cambio.

     

Short reviews

Centre for Employment Research, 1990: Ethnic Minority Businesses and Employment in Greater Manchester. Manchester: Greater Manchester Economic Development Officers Ltd, no price stated.

The National Economic Development Council, 1990: Working for Pleasure -Tourism and Leisure Tomorrow. London: NEDO, £15.00 Report, £35.00 Conference Papers.

John Freeman, Frank Gaffikin and Mike Morrissey, 1989: The Irish Economies: A Common Future? Amalgamated Transport and General Workers Union, Belfast. No price given.

Morrissey, H. 1989: Women in Ireland: The Impact of 1992. The Amalgamated Transport and General Workers Union.

Gorman. G. 1989: School-Industry Links. London: Kogan Page.

Brewster, C. and Teague, P. 1989: European Community Social Policy-Its Impact on the UK. Institute of Personnel Management, £30.00 cloth.     

Reputational Threat and Image Repair Strategies: Northern Ireland Water’s Crisis Communication in a Freeze/Thaw Incident

December 2010 saw exceptionally harsh winter weather cause major water supply disruption for thousands of Northern Ireland’s citizens. Sustained low temperatures followed by a rapid thaw led to burst water pipes on an unprecedented scale, triggering a water shortage crisis that attracted global media attention. Government-owned Northern Ireland Water (NI Water) received severe criticism for their response to the incident. This article analyzes the reputational threat posed by the crisis and examines the image repair strategies employed by NI Water before, during, and after the event. The crisis was complex and dynamic, requiring a multistrategy response including bolstering, corrective action, mortification, and shifting the blame. However, this was ultimately deemed largely ineffectual since it was more operationally focused than consumer-oriented. The case study adds to the limited research in public sector crisis communication and illustrates how politics and the governmental organizational structure complicated the threat to NI Water’s image.     

Branded lives: The production and consumption of meaning at work

Over the last number of decades, as a result of regulatory, technological and changing consumer dynamics, many service organisations operate in an increasingly competitive and dynamic external environment. These changes have led to service companies trying to both recruit and retain profitable customers. In order to compete effectively, do companies focus on transaction and relationship marketing activities only or on the balanced delivery of both? Apart from a small body of work (Brodie et al. 1997; Coviello et al. 1997; 2002), the literature has treated transaction and relationship marketing in an isolated and non-integrated fashion. In particular there has been limited consideration of the pertinent issues facing service organisations trying to integrate these two perspectives in practice. This article describes an in-depth study of a service organisation's transaction and relationship marketing activities. In this study theory was used in the development of a conceptual model. This model was used as a framework to guide the study and data collection using one retail bank case. The data were analysed in relation to the transaction and relationship marketing focus and activities of the bank. The findings indicate that resource investment in some aspects of transaction and relationship marketing activities, in practice, was unbalanced compared to the resource investment in a wide range of support activities. The study has implications for research and theory and to those attempting to deliver both transaction and relationship marketing in the context of dynamic and competitive environments.     

Can the traditional Asian US dollar peg exchange rate regime be extended to include the Japanese yen?

Using daily data for a select set of four Asian exchange rates, namely the Hong Kong dollar, the Singapore dollar, the Taiwan dollar and the Thailand baht, from October 1985 to October 2002, we apply principal components analysis and the O-GARCH model to describe the evolution and persistence in the correlations over time. We also estimate 2-, 3- and 4-variable multivariate GARCH models, without imposing the assumption of constant correlations, to investigate volatility interaction amongst the currencies. To allow for fat tails in the distributions of exchange rate changes, we use the multivariate student-t distribution in maximising our log-likelihood functions. Our results indicate the possibility of designing an Asian exchange rate system involving a number of the region's currencies.     

THE CAUSES OF VOLATILITY IN A SMALL,INTERNATIONALLY INTEGRATED STOCK MARKET: IRELAND,JULY 1975–JUNE 1994

I examine the causes of conditional volatility in a small, internationally integrated stock market using the Irish stock market as an example. I relate Irish stock market conditional volatility to British stock market conditional volatility and business cycle variables from July 1975 to May 1994. Exchange rate volatility is a more significant determinant of volatility in a small, internationally integrated stock market than is interest rate volatility. It follows that a potential benefit of membership in the European Monetary System may be reduced stock market volatility in the smaller member countries.     

Multivariate GARCH Modeling of Exchange Rate Volatility Transmission in the European Monetary System

We construct a series of 3‐, 4‐ and 5‐variable multivariate GARCH models of exchange rate volatility transmission across the important European Monetary System (EMS) currencies including the French franc, the German mark, the Italian lira, and the European Currency Unit. The models are estimated without imposing the common restriction of constant correlation on both daily and weekly data from April 1979–March 1997. Our results indicate the importance of checking for specification robustness in multivariate Generalized Autoregressive Conditional Heleroskedasticity (GARCH) modeling, we find that increased temporal aggregation reduces observed volatility transmission, and that the mark plays a dominant position in terms of volatility transmission.