A dynamic approach to the analysis of strategic alliances

The increasing trend in strategic alliance formation between major firms around the world, has prompted researchers from various disciplines to look at this phenomenon in great detail. In this paper, we review alternate approaches in the literature in this area. We then propose a non-linear dynamic approach to study the formation of competitive strategic alliances and contrast it with the traditional game-theoretic approach. The pros and cons of these two approaches are discussed with reference to a competitive alliance scenario. Dynamic models have significant managerial implications as they enable us to investigate ‘if-then’ type scenarios and project the impact of different strategies.     

Introduction to the special section on subsistence marketplaces

We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.     

Collaboration and innovation: An empirical study of Indian technological enterprises

In 2010, the Indian government declared 2010–2020 to be the ‘Decade of Innovation’ and established the State Innovation Councils and Sectoral Innovation Councils to encourage and facilitate innovation by technological firms. In this paper, we study the relationship between collaboration and innovation in a cross‐section of Indian firms, paying particular attention to the impact of the innovation councils. Our results suggest that domestic collaborations have an important impact on firm innovation, as do the innovation councils, but that the impact of the councils is less for firms that collaborate.     

Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China,India, Mexico,and South Africa

In a study of 257 new ventures from China, India, Mexico, and South Africa, we find support for the mediating effect of strategic early internationalization on international sales intensity. We argued that when new ventures from emerging markets internationalize early and with commitment, the legitimacy they acquire helps them overcome liabilities of newness and foreignness. We develop a typology of international new ventures that, based on strategic intent and timing of internationalization, distinguishes strategic early internationalizers from persistent, serendipitous, and long‐term internationalizers. We show that strategic early internationalization accounts for over half of the explained variance in international sales intensity and either fully or partially mediates the effects of managerial knowledge and market orientation on international sales intensity.     

Perceptions of task cohesiveness and organizational support increase trust and information sharing between host country nationals and expatriate coworkers in Oman

Information sharing between expatriate and host country national (HCN) employees is strategically significant. In a sample of Omani HCNs, we hypothesize and find that perceiving task cohesiveness is positively associated with HCNs’ willingness to share information with expatriates and that trust mediates this association. In addition, perceiving organizational support strengthens the relationship between expatriates’ task cohesiveness and HCNs’ trust, whereas interpersonal similarity has no influence. This research highlights important ways in which trust and information sharing may be encouraged, and that HCN–expatriate interpersonal similarity is less important to building trust when more diagnostic cues are available.     

The impact of all-star analyst job changes on their coverage choices and investment banking deal flow

Using a sample of all-star analysts who switch investment banks, we examine (1) whether analyst behavior is influenced by banking relationships and (2) whether analyst behavior affects investment banking deal flow. Although the stock coverage decision depends on the relationship with the client firms, we find no evidence that analysts change their optimism or recommendation levels when joining a new firm. Investment banking deal flow is related to analyst reputation only for equity transactions. For debt and M&A transactions, analyst reputation does not matter. There is no evidence that issuing optimistic earnings forecasts or recommendations affects investment banking deal flow.     

Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures

Abstract

Examining the cross-national applicability of advertising measures is becoming increasingly important, especially in rapidly changing countries such as Russia. Therefore, our study's purpose is first to demonstrate recommended procedures for testing the cross-national equivalence of advertising belief and attitude measures. Then, we conduct an initial cross-national comparison of beliefs and attitudes toward advertising in general between student samples from both the U.S. (n=148) and from Russia (n=64). Results indicate that, while Russian respondents felt advertising is more essential, U.S. respondents felt advertising resulted in greater negative social effects. Also, U.S. respondents were more favorable toward the institution of advertising (its purpose and effects), with no differences for the instrument of advertising (its methods and practices). Russian respondents' attitudes toward advertising in general were more favorable than those of U.S. respondents.     

Designing communication architectures for interorganizational multimedia collaboration

Advances in computer and communication technologies have stimulated the integration of digital video and audio with computing, leading to the development of various computer‐assisted collaborations. In this article, we propose a multilevel conferencing paradigm called super conference for supporting collaborative interactions between geographically separated groups of users, with each group belonging to possibly a different organization. In a super conference, each participant must receive and display the composite media stream obtained by mixing media streams transmitted by all the other participants. Hierarchical communication architectures are naturally suited for media mixing in super conferences. We present algorithms for designing hierarchical mixing architectures that optimize real‐time end‐to‐end delays of media. In order to improve their real‐time performance further, we propose multistage mixing techniques by which mixers can carry out mixing concurrently with communication. Surprisingly, the optimal architectures for multistage mixing are widely different from those of monostage mixing (in which, mixing and media communication sequential as opposed to concurrent). Based on real‐time delay constraints of multimedia, we obtain interesting limits on the sizes of both super conferences and groups within super conferences in optimal hierarchical architectures, which go to show their high scalability in terms of both the maximum number of participants and the geographical separation between them.

At the Multimedia Laboratory at the University of California, San Diego, we have implemented a conferencing system on an environment of Sun SPARCstations equipped with digital multimedia hardware. As an interesting application of the conferencing system, we have developed a telepresenter by which users can remotely attend lectures in progress. We present initial experiences with the system.     

A Rose.com by Any Other Name

We document a striking positive stock price reaction to the announcement of corporate name changes to Internet-related dotcom names. This "dotcom" effect produces cumulative abnormal returns on the order of 74 percent for the 10 days surrounding the announcement day. The effect does not appear to be transitory; there is no evidence of a postannouncement negative drift. The announcement day effect is also similar across all firms, regardless of the firm's level of involvement with the Internet. A mere association with the Internet seems enough to provide a firm with a large and permanent value increase.     

Modeling response to repetitive promotional stimuli

Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns are examples of such activities. Promotions of this nature are often repeated a number of times, thus providing several opportunities to respond. Understanding consumer response to such campaigns is critical for more efficient design and use of these activities. A conceptual framework of response to repetitive stimuli is proposed, and stochastic models of alternative response patterns are developed. Alternative contexts in which such models are useful are also noted. Variations of the models are provided for those situations when only a fraction of the target population will ever respond. Estimation of model parameters is discussed, and data from actual campaigns are used to demonstrate how to apply the models. He received his Ph.D. in mathematical statistics from Michigan State University. He joined the Terry College of Business after a 15-year career in industry, including 10 years in consumer research at Procter & Gamble. His research interests include discrete choice models, market response to promotional stimuli, forecasting marketing potential from initial sales results, and, in general, applications of quantitative methods to business problems. He has published articles in such journals as theAnnals of Mathematical Statistics, Annals of Statistics, Journal of the Academy of Marketing Science, Journal of Retailing, and theJournal of Advertising. He earned his Ph.D. at Columbia University and has served as assistant and associate professor of marketing at New York University, as visiting assistant professor at Columbia University, and as visiting associate professor at the University of California, Los Angeles. He is a member of the editorial review boards ofMultivariate Behavioral Research andJournal of Marketing Channels. He has published in theJournal of Marketing Research, Journal of Marketing, andManagement Science, among others. His research interests include the study of brand extensions, relationship marketing, strategic alliances, and television program scheduling. He received his Ph.D. in marketing from the University of Georgia. His current research interests include marketing strategy, strategic alliances, relationship marketing, and the implications of new technologies on business research and practice. He has published in various conference proceedings and theInternational Business Review.