从纺织品服装绿色壁垒看绿色营销

20 0 2年我国纺织品服装出口 61 6.69亿美元 ,同比增长1 5.90 % ,中国加入世贸组织 ,纺织行业受益匪浅。然而 ,据联合国贸易发展会议的一份资料显示 ,因不符合环保要求 ,中国每年有74亿美元的商品出口受阻 ,其中2 3亿美元的商品在数量和价格上受到影响。据不完全统计 ,单是我国出口德国的纺织品 ,未通过“生态”检验的就约占 1 5%。不久前 ,国内某服装集团对德出口的内衣 ,因含偶氮染料而被迫终止出口 ,减少外销额 50 0万美元 ;江苏出口欧盟的茄克衫被迫回销 ,原因是钮扣所含重金属超标。这些提醒我们 ,加入世贸组织后 ,纺织服装业要进入发…     

加入世贸组织对转型经济国家的影响

加入世贸组织对转型经济国家的影响影响无凝是巨大的．不仅会对进出口以及外资带来直接影响，还将对体制改革基本政策带来间接影响。亚大经社理事会／国际贸易和我济合作处区域顾问Ｖ．Ｎ．Ｋａｕｌ亚太经社理事会／国际贸易和经济合作处区域顾问Ｖ．Ｎ．Ｋａｕｌ于１９９...     

关于创新人事档案管理制度与模式的探索

原有的人事档案管理制度与模式已经不适应市场经济发展的要求,迫切需要创新。本文以传统人事档案制度的弊端为切入点,从创新人事管理制度应遵循的原则、变革人事档案管理的模式等方面进行分析和探讨。     

英国中低收入住房保障制度对我国的启示

通过建立完善的住房保障制度,解决中低收入者住房问题一直是社会关注的热点。英国是世界上最早建立住房保障制度的国家,经过百年完善已日渐成熟,形成以可支付住房制度为主的中低收入住房保障制度,对我国加快住房保障体系建设,破解中低收入住房难题有一定的借鉴意义。     

浅析企业财务风险的控制

财务风险是企业在财务管理过程中必须面对的一个现实问题,财务风险是客观存在的,在新经济时期企业管理者对财务风险只有采取有效的措施来降低风险,而不可能完全消除风险。在这里通过对企业财务风险类型分析,从中找出不同财务风险产生的具体原因,并试图探索出解决各类财务风险的有效方法。     

金融支持西部大开发研究

新世纪开端，党中央、国务院提出实施西部大开发战略。为了探索金融业支持西部大开发的理论、实务与对策，我们通过深入调查研究，形成以下研究报告。     

Social marketing to eliminate leprosy in Sri Lanka

Leprosy is a chronic infectious disease which, if untreated, can lead to permanent and progressive nerve damage and thus to deformities of the limbs, eyes, and face. People with leprosy have long been ostracized by society. The clinical signs of leprosy include insensitive skin lesions and thickened peripheral nerves. Untreated infectious leprosy cases are the main source of infection, transmitting the disease through nasal secretions. People with low cell-mediated immunity are at risk of developing clinically active leprosy irrespective of gender, age, or social class. The World Health Organization (WHO) has, since 1982, recommended multiple drug therapy (MDT) against leprosy, an approach capable of curing the disease within 1 year and interrupting its transmission. According to WHO, leprosy is currently a public health problem in 55 countries and more than 20% of the estimated 1.15 million cases of leprosy worldwide remain undetected. Although Sri Lanka was the first country in South Asia to provide MDT to all registered leprosy patients, first making it available in 1984, the disease continues to be transmitted due to the large number of undetected cases in the country. An ongoing social marketing program was therefore launched in 1990 by the local health ministry and the Novartis Foundation for Sustainable Development to eliminate leprosy from Sri Lanka. The program encourages people with suspicious skin lesions to seek diagnosis and care, teaches health care providers to recognize leprosy and refer cases for treatment, and helps the general public to understand that leprosy is just a normal disease. The socially marketed product is MDT, provided free-of-charge by the Novartis Foundation to all leprosy patients.     

Breakthrough thinking from inside the box

Companies often begin their search for great ideas either by encouraging wild, outside-the-box thinking or by conducting quantitative analysis of existing market and financial data and customer opinions. Those approaches can produce middling ideas at best, say Coyne, founder of an executive-counseling firm in Atlanta, and Clifford and Dye, strategy experts at McKinsey. The problem with the first method is that few people are very good at unstructured, abstract brainstorming. The problems with the second are that databases are usually compiled to describe current--not future--offerings, and customers rarely can tell you whether they need or want a product if they've never seen it. The secret to getting your organization to regularly generate lots of good ideas, and occasionally some great ones, is deceptively simple: First, create new boxes for people to think within so that they don't get lost in the cosmos and they have a basis for offering ideas and knowing whether they're making progress in the brainstorming session. Second, redesign ideation processes to remove obstacles that interfere with the flow of ideas--such as most people's aversion to speaking in groups larger than ten. This article offers a tested approach that poses concrete questions. For example, what do Rollerblades, H?agen-Dazs ice cream, and Spider-Man movies have in common? The answer: Each is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.     

Magnet status as a competitive strategy of hospital organizations: marketing a culture of excellence in nursing services

With issues of patient safety, the nursing shortage, and managed care fiscal constraints, hospital organizations can strategically capture market share, while insuring best care practices, if they adopt the "Magnet Status" accreditation model. This quality indicator signifies to the consumer a culture of excellence in nursing services and fulfills the priority of customer satisfaction as a marketing strategy objective.     

政工干部如何在新时期与时俱进之我见

基层党支部密切党群关系,政工干部在新时期增强四种能力,做好三个方面工作,才能更好地开拓创新、与时俱进。