中国现阶段的工业品市场营销模式初探

随着中国市场经济的快速发展、科技水平的提高以及中国加入WTO,工业品的市场竞争将更加激烈。对于中国现阶段的工业品来讲,由于行业、企业、产品特点及销售对象不同,各公司的营销策略各有不同,尤其对市场营销模式需要进一步探索。     

陕西民间资金流失问题研究

摘要：游离于国家计划之外的民间资金由于不受国家监管，流动的隐蔽性极强。在趋利动机的支配下，必然出现资金流向高利润率地区，从而出现经济不发达地区民间资金的大量流出。虽然西部大开发战略已实施四年有余，陕西民间资金却出现了向外流失的现象，找出其流出的渠道和原因，引导民间资金回流、支持陕西经济发展是目前急需解决的问题。     

我国建筑业全生命周期价值链的应用研究

长期以来,我国建筑业缺乏对全生命周期价值链管理的整体关注,价值链中各个环节相互脱节,没有共同的价值目标,导致了成本较高的现状。本文旨在通过对建筑业全生命周期价值链的分析,拓展我国建筑业成本管理的关注面。并通过工程总承包模式对现有价值链进行优化,把勘察、设计、施工归集在同一个主体下管理,提高用户对建筑产品的满意度,降低产品成本。     

Some characteristics of adopters of a major innovation in the computer field and its potential use in marketing

The computer industry is changing dramatically thanks to new technologies that facilitate departure from the lock-in strategies pursued by the long-term industry leaders. New, highly competent competitors have entered the market with the resulting lower profit margins. Innovations in hardware and software are continuously introduced, and a rapid, successful introduction in the market is essential to gain a foothold before new contenders erode the opportunity. The selection of the most likely buyers is therefore important to direct the marketing efforts optimally. An international and a regional field study were carried out to identify the profile of organizations and individuals most likely to adopt an innovation in the computer field. These findings coupled with data base marketing techniques seem promising for a higher success rate in reaching the early adopters (lead users), making it possible to establish a first-mover advantage. The suggested approach can be used in other industries in rapid change.     

Merchanting and Current Account Balances

Merchanting is goods trade that does not cross the border of the firm's country of residence. Merchanting grew strongly in the last decade in several European economies and has become an important determinant of these countries’ current account. Because merchanting firms reinvest their earnings abroad to expand their international activities, this practice raises national savings in the home country without increasing domestic investment. This paper examines the empirical linkages between merchanting and the current account balance. Using a sample of 53 countries during 1980–2011, it shows that merchanting activity is a determinant of the medium‐term current account balance.     

百年炮火中的未竟之学——对民国时期国际关系研究与教学的回溯

作者凭借史料,并参考、评价和补充既有学术史研究成果,对民国时期的国际关系学进行回溯。作者首先聚焦学术著作、教材和大学课程设置,认为民国时期国际关系学形成于国际关系史学和国际法学的基础之上、并逐渐朝多元化发展的过程演进,中国的国际关系学科是在20世纪30年代形成的。其次,文章考察了20世纪30年代中国期刊发表外交论文情况,以《外交月报》与《外交评论》为考察对象,重点探讨了民国学者在外敌压境下,放眼国际形势、关注国际格局、思考中国问题,在舆论界发出学术界的声音,尝试以智识指导舆论。国际关系学在民国时期的发展始终与国家的命运相联系,在百年炮火之下,国人眼界逐步放宽,学界亦秉持务实的精神,为实现中国之自由与平等,从被动学习到主动研究,从了解世界到救亡图存,在西学与中学交汇、政治与公众之间寻求自身的平衡点。百年前的未竟之学,要求我们对整个国际关系加以深入的研究,从而建立起一个完整的国际关系学。