A real options reasoning approach to hybrid vehicle investments

Long term increases of petrol prices and the threat of a global climate change have created in the automotive industry a new competitive environment based on the development of more sustainable technologies. Using the real option reasoning lens we provide a theoretical framework to better account for the technological and market uncertainties and irreversibilities that impact the investment and innovation decisions of automotive firms supporting the development of more sustainable vehicle technologies. We investigate the case of hybrid vehicles in a transitional perspective by insisting on their potential to influence the dynamic shaping of investment decisions of firms in the car industry. We consider the hybridization strategy as intra-project and inter-project compound growth options to manage the flexibilities and irreversibilities of investment decisions during the transition process. We provide four different-sometimes conflicting-strategic rationales structuring the investment efforts of firms in hybrid vehicles and illustrate them with numerous examples from the automotive industry.     

基于模糊分析法的专利竞争力模型初探与应用

在现有的专利分析研究基础上,结合采用模糊数学中的模糊综合分析法与层次分析体系,建立企业专利竞争力的评价模型和评价方法。采用该方法对固态氧化物燃料电池进行了企业专利竞争力分析,并将结果与原有单一指标的分析结论进行比较,发现新结论既囊括专利特有信息,同时也使评价更客观,更符合现实状况。该方法同时也适用于国家间的专利竞争分析。