Evolving electronic mail in a PTT

The convergence and expansion of products and services has critical implications for the strategic planning of PTTs, challenging traditional PTT monopoly supply arrangements. Viewing electronic mail as the keystone for office automation, John Morris provides an illustration of how, in the UK, the reshaping of British Telecom will enable the PTT to play an effective role in realizing the market potential of new information services.     

关于网络工程中的安全防护技术的思考

本研究立足于网络工程建设和维护的具体经验,对网络工程安全存在的问题进行了思考,分析了网络工程存在的黑客攻击、病毒侵入、IP地址盗用、垃圾邮件、系统风险等实际安全问题,提供了以防火墙、病毒防范、检测技术、风险防范和垃圾邮件处理为主的网络工程安全防护技术,希望能够在明确网络工程防护策略的基础上,打造新时期网络工程的安全,在有效提高网络工程安全防护能力的同时,显现出网络工程的真正价值。     

Inter-Center Retail Externalities

This paper empirically examines inter-center externalities in regional shopping centers. Specifically, we use a non-linear retail share model to measure the impact that department store size and image in subject and competitive centers have on subject center in-line retail sales. Our findings reveal that department store size and image attributes have a significant and non-linear impact on subject center sales. More importantly, the results show that the effect of department store fashion image dominates that of department store size.     

检验检疫部门在支持“跨境电子商务零售出口”方面亟需解决问题的分析与探讨

检验检疫部门现行有关政策已经严重不适应"跨境电子商务零售出口"企业的发展现状,不能满足其实际需求,在与"跨境电子商务零售出口"企业座谈过程中,其也普遍表达了对现行监管体制加以改革完善的呼吁。为此,检验检疫部门应当加大政策研究力度,重点调研相关规章制度在"跨境电子商务零售出口"环境下的适用性,特别是针对涉及"跨境电子商务零售出口"企业的监管,要与时俱进的出台与其相配套的政策,以便规范其管理,从而更好地为外贸发展服务。     

Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness

Although store flyers play a crucial role in retailer communication, their environmental burden has raised a public debate, fostering No Junk Mail sticker adoption by a growing number of households. This study proposes and tests a planned behavior model of consumer intentions towards adopting a sticker that extends to the sticker adoption alternative (i.e., receiving store flyers) by introducing store flyer attachment and perceived intrusiveness as two potential intent determinants. While confirming the relevance of the extended model, the findings support a typology of store flyer consumers that enlighten retailers on possible shifts in their audience.     

Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength

Although direct mails have traditionally been used to sell a product or service, they can also be effective in enhancing retailer-customer relationships. This study examines how customers respond to ‘promotional’ (‘call to action’) and ‘relational’ (‘retailer-image enhancement’) direct mailings. The study develops a model that includes: (i) the dynamic effects of both types of direct mailings over time; and (ii) the moderating role of strength of the relationship that a customer enjoys with the retailer. Past purchase behavior is also considered. The model is then used in a study of customers of a Belgian apparel retailer. The results show that relational mailings positively affect customer response, irrespective of when they are sent. In contrast, the effects of promotional mailings are less clear-cut: although they work well in the short term, their effects can vary in the longer term. In addition, the study finds that a direct-mailing strategy should be planned in accordance with the strength of the relationship between the retailer and the target customers. The results of the study provide valuable insights for retailers in optimizing the effectiveness of their direct-mail initiatives.     

Gender Differences in Ethics Judgment of Marketing Professionals in the United States

This empirical investigation reexamines the impact of gender on ethics judgment of marketing professionals in a cross-section of firms in the United States. In the study, gender differences in ethics judgment focus on decisions in the context of marketing-mix elements (product, promotion, pricing, and distribution). The results of statistical analyses indicate that men and women marketing professionals differ significantly in their ethics judgment. Overall, female marketing professionals evinced significantly higher ethics judgment than their male counterparts. Given the changing demographics of corporate America, it is conceivable that ethical decision-making in organizations stands to improve as the ratio of women in executive positions increases. The finding also bodes well with the recent emphasis of moving away from transaction-based in favor of relationship-focused conceptualization of marketing.     

中国邮政直邮商函媒介发展战略研究

邮政直邮商函业务的经营和发展，需要借鉴传媒业的运作模式和发展理念。本文运用相关传播概念和理论，从媒介经营的角度，重新解读邮政直邮信函的属性，分析了信函传媒独特的广告媒介价值。并且认为：目前，中国邮政直邮传媒还处于粗放式、零散式、区域条块式经营状态，媒介规模优势远未能充分发挥；邮政系统应锐意进取与改革，采取有力的直邮媒介发展战略举措；当前核心工作，应围绕打造“目标明确地接近收件人”这个媒介核心竞争力而开展。     

Mail accounting survey response patterns: an example of the total design method

This paper describes how questionnaire administration techniques (such as indication of institutional support for a research topic, anonymity, promise of a feedback of research results) were and can be used to enhance the patterns (quality) of response from potential respondents. It suggests that a properly designed and pretested questionnaire which incorporates an appeal for assistance, guarantees anonymity, promises a feedback of research results and advertises the support of reputable institutions, can influence response rate, response speed, and response completeness.