Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Does placing a display of complementary condiments (e.g., ketchup, mustard, buns,etc.) next to a display of hamburgers make shoppers more likely to attend to the hamburgers? Prior work has established that in-store marketing strategies play an important role in drawing attention to products in a retail setting. Building on this research, the present study develops a framework to better understand how shoppers in a natural retail environment attend to displays of complementary products, and how this attention transfers to a focal product. The results suggest that assortment complexity of a display positively affects initial attention capture.. Further, initial attention capture leads shoppers to spend longer evaluating the complementary products in the display, which, in turn, increases evaluation and choice of the focal product. As such, our framework indicates that complementary product displays can be effective at increasing attention to and choice of an associated focal product.     

VB应用程序访问SQL Server方法探讨

用 VB 访问 SQL Server 有许多可供选择的方案,本文将讨论常见的三种 VB 应用程序访问 SQL Server数据的方法,并比较每种方法的性能和优缺点,以供用户在选择和应用时参考。     

面料性能预测与设计软件的VB6.0实现技术

用VisualBasic6.0编程开发了方便、快捷、实用的面料性能预测与设计软件,该软件建立了MicrosoftAc-cess类型数据库,通过调用ADO控件进行数据连接。主要介绍开发此软件过程中所遇的一些问题及其解决方法和技巧。     

茶叶仓储环境监控系统的设计

针对茶叶储存过程中变质以及人工监管不到位问题,设计了茶叶仓储环境监控系统,实现了对茶叶仓储环境的实时监控、报警提醒以及数据保存的功能,达到节省人力资源、减少变质损失的目的。     

图片新闻报道中图像符号的批评性多模态语篇分析

本文运用费尔克拉夫的三维语篇分析模式和视觉语法理论对《时代》杂志关于新疆的暴力事件的图片新闻报道进行了批评性多模态分析,揭示了图像也是有意识形态的,它对社会现实具有重构功能。     

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

This study examines how mannequins' physical conditions of display height and distance are related to consumers’ shopping motivations in generating mental simulation resulting in purchase intention. A 2 × 2 x 2 between-subjects lab experiment (n = 249) was conducted to address this question. The results reveal a significant three-way interaction effect of display height, distance, and shopping motivation. Specifically, it is found that for those with a dominant hedonic shopping motivation, a mannequin displayed up high generates greater mental simulation than one displayed down low, but for those with a dominant utilitarian shopping motivation, a mannequin displayed high and close to consumers generates greater mental simulation than one displayed low and close to them. This study also reveals that mental simulation mediates the influence of the interaction effect of “display height x distance,” moderated by shopping motivation, on purchase intention. Important theoretical and practical implications for retail managers are discussed.     

Trade dress: The increasing importance of an ancient yet new form of intellectual property protection

Trade dress is a means of identifying and differentiating the product of a vendor by visual (and very occasionally auditory) cues of a form other than written language. The use of trade dress certainly goes back into pre-Roman times, and was very likely used well before then. Trade dress remains important in societies both highly literate and substantially illiterate, and in some respects has increased in importance in both.     

Vision (im)possible? The effects of in-store signage on customers’ visual attention

We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers’ visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers’ levels of store familiarity and in-store search stage (navigation vs. decision making). Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers’ visual attention during decision making.     

Object detection based on visual memory: a feature learning and feature imagination process

ABSTRACT

Visual memory plays an important role for the human’s visual system to detect objects. The features of an object stored in the visual memory have much lower dimensions than the features contained within an image. We simulate the visual memory as a feature learning and feature imagination (FLFI) process to build an object detection algorithm. The method is constructed by a bottom-up feature learning and a top-down feature imagination. The proposed object detection method is tested using publicly available benchmark data sets, and the result indicates that it is fast and more robust.     

Using deep learning and visual analytics to explore hotel reviews and responses

This study aims to use computational linguistics, visual analytics, and deep learning techniques to analyze hotel reviews and responses collected on TripAdvisor and to identify response strategies. To this end, we collected and analyzed 113,685 hotel reviews and responses and their semantic and syntactic relations. We are among the first to use visual analytics and deep learning-based natural language processing to empirically identify managerial responses. The empirical results indicate that our proposed multi-feature fusion, convolutional neural network model can make different types of data complement each other, thereby outperforming the comparisons. The visualization results can also be used to improve the performance of the proposed model and provide insights into response strategies, which further shows the theoretical and technical contributions of this study.