Commemorating the 50‐Year Anniversary of Ball and Brown (1968): The Evolution of Capital Market Research over the Past 50 Years

We commemorate the 50th anniversary of Ball and Brown [1968] by chronicling its impact on capital market research in accounting. We trace the evolution of various research paths that post–Ball and Brown [1968] researchers took as they sought to build on the foundation laid by Ball and Brown [1968] to create a body of research on the usefulness, timeliness, and other properties of accounting numbers. We discuss how those paths often link back to the groundwork laid and questions originally posed in Ball and Brown [1968].     

Antecedents and outcomes of digital influencer endorsement: An exploratory study

The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and increase purchase intents. However, there are no relevant studies on digital influencers. This study addresses the research gap by examining the effect of digital influencers' attractiveness and the effect of the congruence between a digital influencer and a brand on consumer attitudes and purchase intentions. By applying structural equation modeling to a sample of 307 followers of digital influencers, a model was tested and group analysis was performed for two categories (“entertainment & video games” and “fashion & beauty”). The results show that both brand attitudes and purchase intentions are influenced by the digital influencer's attractiveness (which includes both likeability and familiarity) and by the congruence between the digital influencer and the brand. This study makes several contributions to both theory and practice, which are highlighted in this paper.     

The sweet smell of advertising: the essence of matching scents with other ad cues

New technologies enable practitioners to communicate scents in advertisements on various media. The current research examines the importance of matching scent cues to the advertised product, and the joint effect of scent and other cues such as colour on consumer responses to advertising. A 4 × 2 experimental design was conducted, where participants (N = 603) were presented with scented colour print advertisements. Three hierarchical responses were measured: emotional response, attitude, and purchase intention. Findings reveal that higher congruence between scent and the advertised product heightens positive consumer response. Furthermore, this research stresses the significant joint effect of scent and colour cues, and supports the incongruence approach, suggesting that combining scents that are poorly congruent with other sensory cues enhance consumer response. Practical and theoretical implications are discussed.     

高职学生英语学习心理分析

文章通过调查探讨了高职学生英语学习存在的问题,透过数据分析了问题存在的心理原因,并提出了改善措施,以期提高高职学生英语学习的质量。     

外推型预期公式的检验与评价

经济学中的很多变量需要预测,其中的一个方法是运用外推型预期公式。由于外推型预期公式有 其自身特点和规律,即趋势值的选择是影响预测效果的一个主要变量,因此使用该公式进行经济预测时, 短期预测应选择较小的趋势值,长期预测应选取中间的趋势值。     

马克思的恋爱观--读马克思给拉法格的信

文章通过分析解读马克思写给拉法格的信，从三个方面向读者介绍了马克思的恋爱观：恋爱上既要慎重又要注意“求爱”方式；物质上既要无私奉献又要考虑必要的生活条件；先完善自己再谈恋爱婚姻。     

绿色壁垒对我国纺织服装业的影响研究

为了避免绿色壁垒对我国纺织服装业造成更大的经济损失,保持行业的持续健康发展,本文分析了绿色壁垒对我国纺织服装业带来的积极影响和消极影响,进而提出应对绿色壁垒消极影响的措施。     

论反向旅游

旅游目的地选择是旅游需求与旅游供给双方互动的过程，必须从旅游目的地属性与旅游者属性两个方面予以分析。已有的旅游需求模型用来激发或改变消费者旅行行为策略不敏感，不能满意解释旅游流的时空特性。为此提出“反向旅游”概念，并就其内涵、现实意义及产品开发和营销中应注意的问题进行了深入的讨论。反向旅游的表面是追求景观差异的极大化，实质是追求利益极大化，也是一种跨文化旅蝣行为。和一般旅蝣相比，反向旅蝣的求知求奇效益更大。但“反向旅游”广泛而不普遍，有时只停留在表面。可以从时间、空间、文化等多方面开发反向旅游产品，锁定消费群体开展有针对性的营销。     

中国经济增长中的信贷结构与效率实证分析

本文应用典型相关分析方法对中国产业增长与信贷结构关系进行了实证研究。信贷结构与产业增长具有较强的典型相关性,信贷的政府配给成功地支持了中国的工业化进程。与此同时,改革开放以来中国形成的产业结构层面的信贷双重配给,一定程度上导致了信贷结构与产业结构的扭曲。     

The adaptive consequences of pride in personal selling

This study examines the adaptive consequences of pride in personal selling and its self-regulation with colleagues and customers. Study 1 investigates the effects of experiencing pride, where two benefits were found. First, pride increases salespersons’ performance-related motivations. Specifically, it promotes the use of adaptive selling strategies, greater effort, and self-efficacy. Second, pride positively affects organizational citizenship behaviors. Study 2 takes an emotion-process point of view and compares excessive pride (hubris) with positive pride. The results show that salespeople are capable of self-regulating the expression of these emotions differently toward colleagues and customers via anticipated feelings of fear, shame, and regret. Salespeople, in other words, are affected by their emotions, but they also are capable of controlling them to their advantage. Willem Verbeke (verbeke@few.eur.nl) is a chaired professor of sales and account management at Erasmus University in Rotterdam, the Netherlands. He received his Ph.D. from the University of Pennsylvania. His research has appeared in a number of academic journals, including theJournal of Marketing, theInternational Journal of Research in Marketing, theJournal of Management, theJournal of Organizational Behavior, and theJournal of Applied Psychology. His area of research interests includes personal selling, sales management, emotions and emotion regulation, social capital, and knowledge management. Frank Belschak (belschak@few.eur.nl) is an assistant professor of marketing and organizational behavior at Erasmus University in Rotterdam, the Netherlands. He received his Ph.D. in organizational behavior from the University of Cologne in Germany. His current research interests include emotions and emotion regulation in organizations and across cultures, as well as social capital and networks. Richard P. Bagozzi (bagozzi@rice.edu) is the J. Hugh Liedtke Professor of Management in the Jesse H. Jones Graduate School of Management and a professor of psychology at Rice University in Houston, Texas. He conducts research on human emotions, the theory of action, goal setting and goal striving, and structural equation methods.