后疫情下休闲体育产业高质量发展的推进策略

新冠疫情以来,人们的健康意识觉醒,体育产业越来越受重视,本文通过对疫情期间体育产业受到的影响进行分析,从体育消费、体育产品中小企业、体育赛事几个方面阐述了疫情以来体育产业受到的阻碍。凡事都有两面性,疫情也为体育产业带来了新的机遇,"线上+线下"融合、新兴产业的崛起、人们健康意识的加强都因为疫情带来了新的发展动力。在后疫情时代,政府应该推出新的政策与措施鼓励体育产业发展,市场则应该抓住机遇实现体育产业的供给侧改革,通过与新兴产业、互联网等的结合,推动体育产业的转型升级。     

Management and rational utilization of sports resources in university town

Serving an important condition for supporting sports teaching and research in universities and colleges, sports resources in universities and colleges should be rationally allocated and utilized in a comprehensive manner. Literature data method, survey method, on-the-spot investigation method, interviewing and statistical method are adopted to conduct in-depth research on the current sports resources in universities and colleges. In an all-round way with focusing on rational utilization, multi-tier development and resources sharing, based on domestic and foreign researches and advance experience, it takes universities and colleges in Tianjin as objects of study to bring forward the feasible, efficient, rational and suitable mode of comprehensive development, utilization and sports resources sharing, and the method of resources allocation.     

小学体育新课标目标统领下单元教学计划的研究

新的全日制义务教育《体育(1至6年级)课程标准,》对体育课提出了运动参与、运动技能、身体健康、心理健康和社会适应等五大领域的教学目标。文章通过实验,在对比中阐述了以新课程标准为教学目标,进行有针对性的教学设计和课堂实施,可使学生各方面的发展更符合新时期的要求的观点,并提出了单元教学计划设计的方法。     

体育营销在注意力经济中的创新

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议.     

21世纪休闲体育现状与问题

首先,阐述了国内外关于休闲体育研究的现状,对中外休闲体育的变化、限制因素、与健康的关系、行为的形成、产品和服务的开发等问题进行了具体的分析,指出了目前我国休闲体育研究存在的问题。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

高校体育俱乐部制运行管理研究

文章就高校体育俱乐部制的实施运行、宏观管理及内部管理进行了研究，实行高校俱乐部制更有利于充分发挥学生的主体作用，有利于调动学生学习的积极性，有利于提高学生的体育意识和体育能力，有利于保持体育教学效益的连续性和延伸性，有利于实施终身体育教育和全面推进素质教育，是高校体育发展的必然趋势。     

Changing rewards in contests: Has the three-point rule brought more offense to soccer?

In the mid-nineties FIFA decided to increase from two to three the number of points assigned to the winning team of a soccer match played under traditional round-robin national leagues. Since a game of soccer can be regarded as a contest, FIFA's measure provides an interesting case-study for analysing how a change in the system of rewards (from a zero to a non-zero sum rule) may affect the contestants' equilibrium behaviour. In this paper we try to assess, both theoretically and empirically, whether FIFA's new point rule has changed soccer towards a more offensive game, in which teams adopt more risky strategies. In particular, we evaluate the “na?ve hypothesis” according to which the measure would induce every team to play always more offensively, and we explore the extent to which the change in teams' behaviour may be affected by quality differentials between teams. Our most important hypothesis is that when the asymmetry between opposing teams is large enough, an increase in the reward for victory induces the weaker team to play more defensively, rather than the opposite. By looking at a subset of matches held in the Portuguese first division league, which approximate the conditions of our model, we find support for this hypothesis. First version received: July 1999/Final version received: May 2001     

从快乐体育、终身体育论高校体育教育改革

本文论述快乐体育和终身体育的教学思想，分析我国高校体育教育中存在的问题，提出我国高校体育教育改革的思路。     

体育运动的生理监控

健身运动的生理指标,对体育运动参加者的身体机能评定、训练负荷的监测、训练过程的调控,有着积极的应用意义和指导作用.