Noise traders,firm-specific uncertainty and technical trading effectiveness

This is the first study to document evidence of technical trading effectiveness at firm level in the Chinese A-share market by investigating the relationship between excess profits of technical trading rules and firm-specific characteristics. Our results reveal that firms with higher excess profits from technical trading have more noise traders and higher institutional ownership and that those firms tend to be growth firms with lower liquidity and higher firm-specific uncertainty. Further analysis shows that the profitability of technical trading rules is unsustainable and the excess profits of the highest technical trading profit quintile portfolio disappear in the following year.     

Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity

Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest.     

关于开展航海职业教育扶贫工作的探讨

建设新农村的核心环节是提高农民收入。对贫困地区进行扶贫是党和政府解决贫困地区农民问题的重要手段之一,其中心工作是提高农民收入。通过开展航海职业教育扶贫工作可以有效地帮助转移农村富余劳动力,提高农民综合素质,增加农民收入,增强农民自身的造血功能,彻底改变贫穷的面貌;同时也有利于促进航运业和航海职业教育的发展。开展航海职业教育扶贫工作是一个多方合作共赢的过程。     

人力资本投资中对职业教育培训的投资分析

职业教育培训投资是人力资本投资中很重要的一项投资。本文从人力资本投资的分析入手 ,分析了其中的职业教育培训投资的必要性和重要性以及应该采取的措施。     

试论职业培训中心的管理自我诊断

管理自我诊断是职业培训中心改进工作、促进中心发展的重要环节。本文论述了管理自我诊断的内涵、原则和方 法。     

论英语教学与学生的非智力因素培养

目前，英语学习中智力和非智力因素是影响学生学业成绩的两个重要因素。人的智力包括注意力、观察力、思维和记忆能力；而非智力是指人的意志、兴趣、动机和情感。本文就教师如何在英语教学中培养学生的非智力因素，促进他们消除学习方法上存在的某些障碍作了一些分析，以便帮助他们提高学习成绩。     

全面理解人力资本的经济价值——教育经济学与培训经济学的融合

教育经济学不应只是正规学校教育的经济学,在终身学习的理念下,正规学校教育的结束并不意味着学习步伐的停滞和人力资本投资的终结。教育经济学未来拓展的路径,除了理论基础上的"外延式"发展外,还可以在原有的人力资本理论框架内走一条"内涵式"发展的道路,即强调综合考察人力资本投资的多种途径,特别是教育和培训这两种最主要的人力资本投资形式,让教育经济学走出正规学校教育经济学的固有领地,团结在人力资本理论的名义下,与培训经济学融合,走向人力资源开发研究的广阔天地,惟其如此,才能全面、深入地研究人力资本的经济价值及其实现机制。     

财政补贴改革刍论

财政补贴是国家宏观调控的杠杆之一,但是,目前补贴不规范,财政补贴数额大、项目繁杂,补贴效果‘异化’,加大了社会不公。为了强化财政补贴杠杆功能,提高财政补贴效益,必须按照建立公共财政的要求,本着满足公共需要原则、弹性补贴制度原则和补贴方式间接化原则,改变“一刀切”和补贴刚性的局面,确保采暖费收支合理化,取消肉食、副食品、粮食等价格补贴,改革国有企业的亏损补贴制度。     

基于知识约简的企业员工知识培训决策研究

文章首先阐述企业员工知识培训的重要性,指出企业对员工进行知识培训管理方面的不足,认为要有效地进行知识培训,必须首先了解员工的知识缺失,进行科学的知识需求分析.文章在介绍知识约简的相关概念基础上.提出了基于知识约简的企业员工知识培训决策的方法步骤,并结合算例进行了具体分析.     

和谐轻松体现层次——教师口语课描述教学再议

教师口语课是一门技能训练课,创设良好的环境是激发学生学习主动性的首要条件,而分层次教学则是使口语训练有的放矢、讲求实效的重要保证.本文以描述教学为例阐述以上问题.