Imagining the Scottish nation: tourism and homeland nationalism in Scotland

Genealogical tourism is one of the fastest growing sub-segments of heritage tourism. The travel motivation for genealogical visit stems from the search for familiarisation and identification with ‘the native other’ through which tourists seek to reaffirm their cultural affinity and commonness. The purpose of this article is to see how renewed cultural affinity with the homeland constructs a form of nationalism. Qualitative data collected through field surveys, interviews and questionnaires with genealogical tourists showed that such travel bestows a renewed sense of self-identity, enhances cultural affinity to their ‘homeland’ nation and plays a role in articulating ‘homeland’ nationalism. The article contributes in understanding the articulation of root, identity and ancestral belonging in the context of genealogical tourism and the way it can be linked with the ‘Nationalist’ sentiment in Scotland.