The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

Understanding the impacts of ‘Grain for Green’ land management practice on land greening dynamics over the Loess Plateau of China

Land greening in China is regarded as contributing a great deal to greening of the Earth. The phenomenon is mainly attributed to climate change, arising atmospheric CO₂ and ‘Grain for Green’ (GFG) land management policies. However, limited knowledge is known how much land greening is from contributions of the GFG practice. Therefore, the study took the typical region of the GFG practice, the Loess Plateau, as the study area, and used 1982–2015 satellite-observed GIMMS3g normalized difference vegetation index (NDVI) data, ERA-Interim climatic variables (precipitation, temperature and solar radiation) and atmospheric CO₂ concentration data with the help of a developed TPRC-based NDVI model to derive GFG-induced NDVI after 1999. Furthermore, this study tracked the spatial-temporal dynamics of GFG-induced NDVI and assessed contributions of the GFG practice to regional vegetation changes. Results showed that satellite-observed NDVI and TPRC-based NDVI both exhibited an increasing spatial pattern from the northwestern to southeastern Loess Plateau, but their greening trends were separately 0.0022 and 0.0009 per year in 1982–2015 (p < 0.05). Note that the satellite-observed greening trend was much steeper with a slope of 0.0056 per year after 2006 (p < 0.05). The subsequent analyses documented that GFG-induced land greening were largely responsible for the steep trend. In space, evident greening patterns began to be observed in the central Loess Plateau from 2006 to 2008, afterwards expanded towards eastern and southwestern Loess Plateau. In 2011–2015, the increase magnitude of GFG-induced land greening in the Loess Plateau averagely accounted for 8.5 % in comparison to estimated TPRC-based NDVI, but in six natural zones were various, ranging from 3.2%–15.7%. In some regions of central Loess Plateau, GFG-induced NDVI contributed even more than 20 % to vegetation increase. This study highlights that land use management contributes more to land greening dynamics over the Loess Plateau compared to climate change and arising atmospheric CO₂ concentration. These findings likely provide some valuable information for curbing or enhancing specific-location vegetation changes in future regional land management and planning.     

Legal evolution of the concept of ‘home base’ for the purpose of determining labour and social security law applicable to European aircrew members

This paper has a dual aim: (1) to outline the legal evolution of the ‘home base’ concept and (2) to map the role of this concept in determining the law applicable (both employment law and social security law) to employment contracts of European aircrew members. An in-depth analysis of the relevant portions of (1) Reg. (EEC) No 3922/91, (2) Reg. (EU) No 465/2012, (3) Reg. (EU) No 83/2014, (4) EASA's 2014 Certification Specifications, and (5) the European Court of Justice's preliminary ruling on joined cases C-168/16 and C-169/16 is conducted.What emerges is that (1) the ‘home base’ definition, due to its subjectivity, has traditionally been susceptible to multiple interpretations and (2) due to regulatory ambiguity, the use of ‘home base’ to identify the labour laws applicable to airline workers has for a long time been inconsistent, ranging from one extreme (being considered a key element for this purpose) to the other (being assigned a secondary role). It was only in the last few years that some improvements were made, with Reg. (EU) No 465/2012 first and the European Court of Justice's 2017 preliminary ruling then, clarifying that the ‘home base’ concept must be assigned a central role in the determination of the law (both social security law and employment law) applicable to employment contracts in the aviation industry.     

The synchronization club: classification of global economic groups by inequality

We find that, from 1970 to 2006, the GDPs of 181 countries are described by a log-normal with a power law tail before 1992, but by a kinked power law distribution after 1992. In the 15 years from 1992 to 2006, there are two obvious scale-free zones for annual GDPs, ranked from the largest to smallest. If the countries in each scaling region are regarded as a group, the world is divided into two groups, each with a roughly stable number of members. The power exponents of the two groups are different and hence lead to different inequalities. Therefore, the basis for classification is the macro-consistent inequality within each group. The wealth grows in a synchronous nonlinear manner within groups that have a stable wealth distribution and rank structure. If each group is considered as a club, we name it a ‘synchronization club’.     

Supporting ALARP decision making by cost benefit analysis and multiattribute utility theory

Current guidance in the UK and elsewhere indicate upper and target risk limits for the operation of nuclear plant in terms of individual risk per annum. ‘As low as reasonably practicable’ (ALARP) arguments are used to justify the acceptance or rejection of policies that lead to risk changes between these limits. The suitability of cost‐benefit analysis (CBA) and multiattribute utility theory (MAUT) are assessed for performing ALARP (‘as low as reasonably possible’) assessments, in particular within the nuclear industry. Four problems stand out in current CBA applications to ALARP, concerning the determination of prices of safety gains or detriments, the valuation of group and individual risk, calculations using ‘disproportionality’, and the use of discounting to trade‐off risks through time. This last point has received less attention in the past but is important because of the growing interest in risk‐informed regulation in which policies extend over several timeframes and distribute the risk unevenly over these, or in policies that lead to a nonuniform risk within a single timeframe (such as maintenance policies). The problems associated with giving quantitative support to such decisions are discussed. It is argued that multiattribute utility methods (MAUT) provide an alternative methodology to CBA which enable the four problems described above to be addressed in a more satisfactory way. Through sensitivity analysis MAUT can address the perceptions of all stakeholder groups, facilitating constructive discussion and elucidating the key points of disagreement. It is also argued that by being explicitly subjective it provides an open, auditable and clear analysis in contrast to the illusory objectivity of CBA. CBA seeks to justify a decision by using a common basis for weights (prices), while MAUT recognizes that different parties may want to give different valuations. It then allows the analyst to explore the ways in which different parties might (or might not) come to the same conclusion even when weighting items differently.     

Doing what comes naturally? Why we need a practical ethics of teamwork

This paper challenges the belief that teamwork is a ‘natural’ form of work organization that satisfies universal human needs such as social affiliation and self-actualization. A corollary of this belief–that teamwork is a morally superior form of work organization–unnecessarily restricts debate about the desirability and usefulness of teams because any criticism comes to be seen as a denial of our essential humanity. Using an approach inspired by Michel Foucault's concept of ‘care of the self’, I will propose a practical ethics of teamwork that allows us to appreciate the moral ambiguities of teamwork.     

The importance of being earners: why women in South Africa need well-paid jobs

The ‘children fare better’ viewpoint claims that children tend to be better fed if their mother (as opposed to father) has sufficient income of her own for food. This paper assesses this claim for South Africa, using data from household surveys. It considers the possibility that this issue is related to domestic violence between husband and wife, and finds an apparent link between wife's earnings, child nutrition and domestic violence. Children's well-being seems more assured if mothers have an adequate income; but there is more risk of inadequate nutrition in households where there is domestic violence against wives.     

Debt monetization,inflation, and the ‘neutral’ interest rate

The main purpose of this study is to explore the potential expansionary effect stemming from the monetization of debt. We develop a simple macroeconomic model with Keynesian features and four sectors: creditor and debtor households, businesses, and the public sector. We show that such expansionary effect stems mainly from the reduction in the financial cost to servicing the public debt. The efficacy of the channel that operates allegedly through the compression of the risk/term premium on securities is found to be ambiguous. Finally, we show that countries that issue their own currency can avert getting stuck in a structural ‘liquidity trap’ provided their central banks are willing to monetize the debt created by a strong enough fiscal expansion.