A study on motivation differences among traditional festival visitors based on demographic characteristics,case study: Gol-Ghaltan festival,Iran

Villages and cities have a growing tendency to share their culture and nature with tourists by developing events. This article aims to identify motivational factors influencing visitors' attendance in traditional festivals and then analyzing significant motivation differences among visitors based on their demographic differences. The statistical sample is domestic tourists who visited the 8th Gol-Ghaltan Festival, Iran in 2015. The convenience sampling method has been used and 287 acceptable questionnaires were acquired. Factor analysis has determined six important motivational factors, including “Gol-Ghaltan and Family,” “Cultural Exploration,” “Socialization,” “Supporting Local Community and Heritage,” “Event Novelty,” and “Escape.” Most of these factors are coinciding with previous literature on cultural events except first and fourth factors. Results of T-test and ANOVA show that visitors in various demographic groups have significant differences in the motivational factors. Finally, in accordance with the findings of the research, practical suggestions are presented for managers and marketers of this event.     

论德彪西音乐中的文学性

一方面，象征主义诗歌对德彪西思想及音乐创作产生了重要影响，象征主义诗歌是德彪西音乐题材和创作灵感的重要来源，其追求的艺术风格和象征主义诗歌的艺术风格是一致的，其音乐创作手法直接和象征主义诗歌的表现手法相关。另一方面，德彪西的音乐作品以旋律线条朦胧飘忽、和声色彩丰富、变幻莫测、节奏与力度变化细腻、织体处理精妙、配器独特等手法表现出象征主义诗歌所追求的扑朔迷离、充满诗意的境界，呈现出诗化音乐的特征。德彪西的音乐中包含文学性，两者相互渗透、相互结合、不可分割。     

高职院校音乐教育现状及其对策

高职音乐教育具有其独特之处,高职音乐教育应该重视以下方面:端正学与教思想;灵活教学,不拘于教材知识;重在培养学生兴趣和修养,促进音乐之外课程的学习;开展寓教于乐的活动,丰富学校生活.     

因材施教——声乐教学的重要法则

声乐与其它的艺术形式存在着明显的区别，由于难以形象地对声乐的乐理、思想等进行表达，因此在声乐教学的过程中如何有效地让学生更好地理解声乐知识，更好地掌握发声技巧等一直是广大声乐教师关注的重点。鉴于此，文章主要就声乐教学中的因材施教进行研究，通过努力在声乐教学中推动因材施教，学生才能对此会产生更浓厚的兴趣，更好地用声乐来表达内心的思想与情感。     

Lithuanian valuistic journeys: traditional and secular pilgrimage

The article deals with valuistic journeys from Lithuania. There are many reasons for undertaking valuistic journeys, the most important being personal values, personal and social identities, life experiences, lifestyle enhancement, spirituality and social and cultural influences. The two main types of Lithuanian valuistic journeys are presented in this paper: traditional religious and secular pilgrimages. The paper examines the most popular religious destinations for Lithuanians abroad and describes the most important secular destinations and events. The concept of organized valuistic journeys consists of the agreement between the identities of pilgrims and others, where social identities are marked by meanings and symbols. Valuistic journeys have overwhelmingly been structured by the desire to validate identities and reflect upon them during travel.     

Brand value: how affective labour helps create brands

One way brands create value is by engaging the capacity of cultural labourers to animate affective connections with consumers. Brands assemble social spaces that harness the communicative capacities of cultural actors. A mode of branding that works by managing an open-ended social process depends on affective labour. Affective labour involves not only the capacity of individuals to produce specific meanings and feelings, but also the open-endedly social capacity to stimulate and channel attention and recognition. This affective labour does not always depend on making particular “authentic” representations, but on facilitating a general circulation of meaning. By investing in social spaces and relations corporate brands engage popular musicians in new forms of labour. This article examines the participation of popular musicians in branding programmes run in Australia by corporate brands between 2005 and 2010. I examine the accounts of musicians and managers who participate in these programmes to consider how they make their participation in social relations that create brand value meaningful. They employ a variety of practices: identifying with brands, endorsing brands' claims of socially responsible investment in culture, and distancing themselves from their own participation in branded space.     

新媒体时代建构主义在音乐鉴赏中的价值研究

建构主义在新媒体时代的应用模式不断得到创新。本文结合新媒体技术的特点,深入剖析建构主义理论在音乐鉴赏课程教学中的重要价值。     

The moderating effect of place attachment on the relationship between festival quality and behavioral intentions

The main purpose of the study is to examine an impact of festival quality on behavioral intentions and investigate the role of place attachment (PA) as a moderator between festival quality and behavioral intentions. Data were collected from the visitors of the 2013 Seoul Lantern Festival in South Korea. Results show that festival quality has a significant direct impact on behavioral intentions to revisit, spread word of mouth (WOM), and engage in pro-environmental behavior. The study also reveals that PA moderates the effect of festival quality on behavioral intentions, suggesting the differential impact of festival quality based on the level of PA. The study suggests that festival organizers may want to focus on program and esthetics to promote visitors’ return and positive WOM. Festival organizers may also want to customize quality management strategies based on visitors’ level of PA.     

Researching taste: an interview of Antoine Hennion

ABSTRACT

Antoine Hennion is a Professor of Sociology at the Centre de Sociologie de l’Innovation (Mines-Paris Tech, PSL/CNRS). He has been researching taste and cultural practices through a pragmatic lens for three decades. He has developed an original and impactful theoretical framework bridging the Actor-Network Theory to Cultural Studies. More precisely, he reconceptualized the notions of mediation and attachment. Antoine Hennion has explored various empirical settings, including music, wine, and sports. More recently, he has contributed to a large research project on migration. His books and academic articles have had an impact on Sociology, and are getting greater attention in consumer research.