茶产业发达地区茶农选择茶叶销售渠道的影响因素分析——基于福建安溪实证

以福建省安溪县茶农问卷调查数据为基础,利用二项Logistic模型对茶农选择茶叶销售渠道的影响因素进行计量分析。研究表明,茶农户主特征的年龄对茶农选择渠道的影响不显著;茶农户主是否是村干部对茶农自家开茶叶店有显著影响;茶农是否参加茶业合作组织对茶农选择茶业合作组织影响显著;茶叶收入占家庭收入的比重0~25%、26%~50%对茶农自家开茶叶店有显著影响,51%~75%对茶农选择茶叶经销商影响显著;农户到最近茶叶交易市场的距离≤3 km,对茶农选择茶叶经销商和茶叶批发市场这2个渠道影响显著。     

从性别角度探究福建茶叶产业的工资收入问题

本文在国内外文献研究的基础上，运用经济学及社会学的方法，从性别分析的角度对福建茶叶产业工人的工资收入问题做定量分析。分析结果显示教育与培训对工资收入影响不大，性别因素间接影响工资收入，地区因素直接影响福建茶叶产业工资收入，分析结果具有一定的政策含义。     

Privatisation,empowerment and accountability: What are the policy implications for establishing effective farmer organisations?

Weak institutional development and information flows have constrained the extent to which the smallholder farming sector in developing countries can significantly drive growth and poverty reduction. This is despite widely implemented economic liberalisation policies focussing on market efficiency. Farmer organisations are viewed as a potential means of addressing public and private institutional failure but this has frequently been limited by inequalities in access to power and information. This article investigates two issues that have received little research attention to date: what role downward accountability plays in enabling farmer organisations to improve services and markets, and what influences the extent to which downward accountability is achieved. Kenya Tea Development Agency (KTDA), one of the largest farmer organisations in the world (>400,000 farmers) is examined alongside wider literature. Mixed methods were used including key informant interviews, and eight months of participant observation followed by a questionnaire survey. The article concludes that without effective downward accountability farmer organisations can become characterised by institutions and mechanisms that favour elites, restricted weak coordination and regulation, and manipulated information flows. This in turn reduces individuals’ incentives to invest. If farmer organisations are to realise their potential as a means of enabling the smallholder sector to significantly contribute to economic growth and poverty reduction, policy and research needs to address key factors which influence accountability including: how to ensure initial processes in formation of farmer organisations establish appropriate structures and rules; strong state regulation to enhance corporate accountability; transparent information provision regarding actions of farmer organisation leaders; and the role independent non-government organisations can play. Consequently attention needs to focus on developing means of legitimising rights, building poor people's capacity to challenge exclusion, and moving from rights to obligations regarding information provision.     

民族山地特色经济研究——以芭蕉侗族乡茶叶经济为例

湖北民族地区主要以山地地形为主,但又各具特色.本文在调查芭蕉侗族乡具有茶叶特色的山地经济的基础上,运用泰尔系数对其进行较为详尽的分析,并寻求原因,进而初步建构了适合芭蕉侗族乡的山地经济开发系统.     

生态审美视野下中国古典诗歌中的茶

自然原生的茶以其平凡却不失高雅的方式,渗透到生活的各个领域和社会各个阶层中,由最初的解渴药用功能发展为能从中得到启发、感悟并萌生出精神内涵的独具审美意味的饮品,逐渐成为古代文人们关注的对象。饮茶成为他们感受生命愉悦的一种方式,他们以茶为媒,激发诗兴,享受闲适的生活乐趣,抒写自己的生命情感,表达自己的人生态度。从生态美学的视角对古典诗歌中的茶意象进行解读,借此观照其＂自然＂存在的生命哲学和人格魅力,以期为深处生态危机和生存困境中的现代人提供一种理想的生存方式。     

基于BP神经网络的茶叶物流金融模式仿真优化

针对茶叶物流金融运作模式选择中的复杂性以及传统优化方法的局限性,将BP神经网络理论和仿真方法引入茶叶物流金融模式优化,考虑样本数量不足的实际问题,采用B样条函数插值方法扩充数据量,构建BP神经网络模型并加以训练。结果表明:BP神经网络具有精度较高的智能学习能力,适合于茶叶物流金融模式选择优化。     

安化黑茶营销策略研究

随着经济的发展和社会的进步,人民生活水平日益提高,黑茶得到了越来越多人的认识、了解和喜爱,黑茶产业迎来了新的发展契机。安化黑茶近年来发展态势良好,市场前景广阔,但同时也存在一些问题,特别是营销瓶颈。本文分析了安化黑茶产业营销问题的四个方面,并针对性的从品牌、产品、渠道、价格、宣传等方面提出了可行性策略,供当地政府和产业协会参考。     

基于产业链视角的茶叶企业核心能力构成要素研究

基于产业链理论中产品关联的视角,首先从茶青生产、茶叶加工、茶叶销售、茶叶品牌建设等方面建构了茶叶企业产业链产品关联模型;然后提出并分析了茶叶企业核心能力构成的5个要素——技术能力要素、生产能力要素、销售能力要素、财务能力要素和整合能力要素;最后,从能力要素出发提出提升茶叶企业核心能力的对策与建议。     

Tea heritage tourism: evidence from Sri Lanka

Within the context of heritage tourism this article examines the supply components for the tea-related tourism in the tea-producing country of Sri Lanka, formerly Ceylon. The tourism context in Sri Lanka is assessed and despite impediments to tourism development some evidence is provided of an early stage of development of tea heritage tourism in the country. The benefits of this form of tourism to the Sri Lankan tea economy are explored and barriers and threats to its development are reviewed. This is mainly based on qualitative field studies of tea accommodations, tea factory access and tea centre operations in the tea-producing hill country of Sri Lanka. From this investigation of the tea-related tourism in Sri Lanka, themes for further research on the demand for this type of tourism are identified.     

湖南黑茶品牌建设研究

黑茶是我国传统的六大茶类之一,湖南黑茶生产历史悠久,是传统边销茶的主要产品。近年来发展形势喜人,发展潜力巨大。本文以对湖南的黑茶产业发展和黑茶品牌的现状分析为依据,对湖南黑茶品牌建设进行探讨。