Consequences of a green image of drone food delivery services: The moderating role of gender and age

Drone food delivery services play a significant role in protecting the environment, because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine a green image in the context of drone food delivery services. More specifically, this study proposed that a green image of drone food delivery services plays an important role in the formation of attitude toward using the services. In addition, it was hypothesized that the attitude has a positive influence on behavioral intentions including intentions to use, word‐of‐mouth intentions, and willingness to pay more. Lastly, the moderating role of gender and age was proposed during the theory‐building process. A theoretical model, which included 12 hypotheses, was developed and tested using a total of 427 samples collected in Korea. The data analysis results showed that a green image of drone food delivery services has a positive influence on attitude toward using the services, which in turn positively affects three subdimensions of behavioral intentions. Furthermore, gender and age played partly as a moderator. The current paper was the first to study the green image of drone food delivery services, so the findings of this study mean a lot to the theoretical aspect.     

论中小企业对管理胜任力的基本要求和培育途径

文章指出,管理胜任力是企业核心竞争能力的一个重要方面,中小企业的健康成长取决于其竞争能力的提高,竞争能力的关键是提高企业的管理胜任力,文章还分析了中小企业对管理胜任力要求的主要方面。     

西方现代股利政策理论及实证研究回顾

本文对西方现代公司股利政策方面的理论和实证研究进行了一个综合性的回顾和分析。其中包括主流的股利行为模型、股利的信息内涵、代理成本、追随者效应,也包括国内研究中较少涉及的债务约束、声誉学说、成长机会和交易成本问题,以期对国内相对落后的股利政策研究和随意性较强的股利政策制定带来一定的借鉴意义。     

Dividend Changes and Future Earnings Performance： Evidence from UK Market

This paper investigates the dividend signaling hypothesis, described here as the relationship between dividend changes and future earnings performance. We find that managers pursue different patterns in UK from that in US when making dividend policy. A positive and significant association between dividend changes and the growth of future earnings is observed in the immediately following year after dividend announced There isn＇t significant link in the longer future. These phenomena are caused by managers＇ near-eyesight in UK market. In addition, an interesting finding is that dividend decreases have larger negative influence on earnings growth than positive impact on earnings prospects of dividend increases. This is consistent with the infrequent occurrence of dividend reduction.     

基于“行为经济学理论”的旅游者行为分析

传统的旅游者行为分析方法,主要是进行定性的分析,将各个因素进行框架分析,而对旅游者行为的影响因素分析深度不够。借助行为经济学的理论和分析方法,从旅游者的心理活动角度入手,注重旅游者的心理变量分析,应用前景理论和心理账户分析旅游者行为,充分考虑了情境因素和体验因素,使得关于旅游者的行为分析更加细化和接近现实生活。     

钱包赌戏悖论及其行为的经济学意义

本文对行为经济学的一个重要微观模型———钱包赌戏悖论建立了认知分析框架 ,不仅彻底消解了该悖论 ,还发现了与效用和概率均无关的一种新的非理性效应。这一效应既可能导致无帕累托效率的交易陷阱 ,也可能与效用歧化和概率误判等已知的行为经济学效应协同作用 ,产生更复杂的非理性决策。     

试论研究生创新能力的培养

近年来,在研究生创新能力培养方面,存在学术氛围不浓、创造实践少、指导不力、论文和答辩把关不严等问题.改变这种现状,要增强研究生的创新意识,改善培养环境,重视导师队伍、管理队伍的建设.     

行为金融理论述评

在现代金融经济学的背景下，行为金融理论在很大程度上摆脱了传统货币经济学的种种限制和假设，使金融市场的参与者被置入一个更真实的世界。行为金融理论不仅包括对金融市场投资者和交易者的行为组合分析、行为反应和交易策略研究，而且对货币经济理论中无法获得的解释，根据交易者偏好、决策的可变性及决策程序的经验作出新的解释。     

浅谈大学新生良好心理素质的培养

良好的心理素质是大学生应具备的一项基本素质.大学新生存在着思乡怀旧、焦虑恐慌、压抑不得志、厌学逃课等4种心理矛盾冲突,应建立多功能心理素质教育系统工程,寻求各种教育契机,促进新生心理素质稳步提高.     

大学生长久习武兴趣的培养

武术是民族传统体育项目。培养大学生习武兴趣,应有针对性宣传武术的健身价值,激发对民族文化的 认同,并实行师生共同参与教学。