Development and validation of the Personal Nostalgia Scale

This research conducts five studies and uses 1185 respondents to develop and validate a six-item, seven-point Likert scale capable of measuring a personal nostalgia response to an advertisement. Traditional forms of scale development and a variety of experimental conditions are undertaken to develop and validate the scale. Statistical techniques include t-tests, correlation, regression, confirmatory factor analysis and a multitrait–multimethod matrix. This research fulfils a significant gap in the current knowledge as the current scales neither distinguish between the distinct types of nostalgia nor measure personal nostalgia as a response to advertising independently of other reactions. This is despite personal nostalgia being considered as a distinct form of nostalgia with a suggested differing influence on a number of important consumer behaviour responses. The scale has implications for researchers undertaking future studies exploring personal nostalgia's influence on consumer behaviour reactions. Nostalgia is also a commonly used and has effective advertising appeal, and this research provides practitioners with a parsimonious instrument to measure the level of personal nostalgia experienced as a result of advertising exposure. This assists in ensuring accuracy when predicting consumer reactions.     

Determining the Factors Affecting the Memorable Nature of Travel Experiences

This study investigates the effects of travel experiences on the autobiographical memory. A structural equation modeling analysis reveals that the experiential factors of involvement, hedonic activity, and local culture positively affected the autobiographical memory of recollection and vividness of past experiences. Specifically, the experiential factors of involvement and refreshing experiences are found to increase an individual's ability to recollect past travel experiences and retrieve the experiences vividly. Alternatively, the experience of local culture enhances the recollection of past travel experiences, albeit not as vividly. The findings of the present study suggest that marketing efforts used at the anticipation stage of travel experiences are necessary to provide memorable travel experiences. The theoretical and managerial implications of the results obtained are discussed in detail.     

Collecting Event Histories with TrueTales:Techniques to Improve Autobiographical Recall Problems in Standardized Interviews

This article deals with the challenges autobiographical recall processes present to validity of events and their dates in the collection of life histories in standardized interviews. Effective interviewing techniques should support the idiosyncratic cognitive structure and the reconstructive memory processes of autobiographical memory by allowing to flexibly explore the interconnections between memories. We describe the techniques and strategies of interviewing and data recording used in the German Life History Study, namely modularization, forward recall and single case data edition. We introduce TrueTales, a CATI- Program designed to support memory and communication in the interview, and results of its experimental evaluation. TrueTales personalizes instructions, questions and probes and permits controlled flexibility in dealing with individual biographies and recall strategies. Working with a calendar-based time-line, it yields more complete, consistent and valid event histories. Finally, we discuss implications for standardized interviewing practices and the concept of standardization.