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排序方式: 共有175条查询结果,搜索用时 250 毫秒
1.
The purpose of this research is to examine how consumers’ attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers’ emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported. 相似文献
2.
The primary purpose of this study was to examine factors that influence the effectiveness of benefit appeal types (i.e., help-other vs. help-self) in Corporate Social Responsibility advertising. To that end, we designed and administered a between-subjects experiment where participants viewed one of the two CSR advertisements crafted with help-self and help-other benefit appeals. Results provided evidence supporting the moderating effects of status-consumption motives and age on purchasing intentions. Additional analysis suggested consumers younger than 48 years old were more likely to be persuaded by a help-other ad appeal when they didn't have strong desires for status consumption. Results were discussed in light of the self-concept theory and value-expressive framework in CSR advertising. 相似文献
3.
宋健敏 《上海财经大学学报(哲学社会科学版)》2007,9(2):50-57
本文运用内生增长模型与世代重叠模型的结合分析,试图从理论上来探讨在考虑人们遗产动机的情况下,公共养老保险制度对于经济增长率和社会福利(social welfare)所产生的效应。在分析中,基金积累式养老保险制度的中立性的特征再次得以确认;同时,我们还发现在一定条件下,现收现付方式养老保险制度也可能保持中立性,即当具有遗产动机的个人对于今后养老保险制度拥有完全信息时,个人会将足够的遗产留与后代,使得后代在养老保险费上的负担与获取的遗产相抵,从而使得各代人消费路径以及资本积累路径不发生变化,因此,养老保险制度的建立也不会对经济增长率和社会福利水平产生影响。 相似文献
4.
公司使用可转换债券筹集外部资金既是作为普通债券的替代,增加转换特性来降低利息率从而保持现金流量,也是转换条款建立“延迟股权”,通过转换,以高于现行股票的价格出售。本文研究发现,公司发行可转换债券是为了减少由于股东和管理者以及股东和债权人之间冲突所引起的代理成本;为了降低由发行普通债券带来的高额预期财务危机成本和普通股发行中经常出现的严重负面公告效应;以及在投资者和管理者对公司面临的风险认识不同时,使其价值不易受公司风险变化的影响。 相似文献
5.
Don E. Schultz 《Journal of Marketing Communications》2018,24(3):250-269
Luxury marketing research has moved from functional product attributes to a ‘democratized’ view in emerging economies. This seems to be based on the development of interactive and digital communications. Luxury research studies have historically focused on the brand's and marketer's perspectives. Thus, little attention has been given to the consumer's view of what we consider to be the individual drivers, i.e., the ‘inner and outer self’ and how that impacts luxury consumption. This paper presents a framework of luxury and self, using concepts such as interdependent or outer, independent or inner, and a new concept of ‘digital self’. These appear as three levels of luxury consumption, i.e., conspicuous, individual, and interactive. The interdependent self is influenced by the external motives and leads to conspicuous luxury behavior. Individual self is affected by internal motives and thus influences individual luxury consumption. Digital self affects the networks of motive and relationships and thereby impacts interactive luxury consumption and behavior. 相似文献
6.
《Business Horizons》2017,60(6):771-781
The sharing economy is growing globally in terms of user numbers, service providers, and novel concepts. Peer-to-peer (P2P) asset sharing, or asset rental between private individuals, has attracted the attention of entrepreneurs and researchers alike. P2P asset-sharing networks need to focus on two distinct customer groups: (1) asset owners willing to rent out their assets, and (2) renters interested in renting others’ assets. Despite consumers’ high interest in P2P asset sharing, participation rates lag projections, which is mainly attributable to lack of participating asset owners. This could be problematic for P2P networks as they do not own assets; instead, they rely on a sufficient number of asset owners to participate. Detailed indications on the participation motives of users are required to distinctly position P2P asset sharing and enhance communication of consumer-relevant benefits. To this end, we have engaged in a detailed investigation of participation motives in the P2P car-sharing context. We have conducted in-depth interviews with car owners and renters to derive usage types that represent consumer decision profiles that participate in P2P car-sharing services. Based on our findings, we provide extensive recommendations to entrepreneurs in the P2P asset-sharing market. 相似文献
7.
Johann Füller Rita Faullant Kurt MatzlerAuthor vitae 《Industrial Marketing Management》2010,39(8):1376-1383
Virtual customer integration (VCI) involves customers throughout all stages of the new product development process. Firms across industries have started to experiment with virtual user integration and expect to utilize their knowledge, creativity, and judgment. However, little research exists that looks at the motivations of customers and managers to engage in virtual product development projects. In this paper we try to identify the triggers for virtual customer integration (VCI) from the manager's as well as from the customer's perspective. Using Ajzen's Theory of Planned Behavior we aim at explaining managers' motivation for the adoption of VCI based on a sample of 104 managers engaged in the product development process of manufacturing firms of medical technology. Drawing on motive research, we test six categories of customer motivations to engage in VCI projects on a sample of 105 users of medical technology. The results show that for mangers subjective norms and attitude predict the intention to use VCI. For customers, interest in innovation and product improvement are the most important drivers, whereas monetary compensation and prestige are not significant, and surprisingly the desire to help people even has a negative impact on the participation of VCI. 相似文献
8.
文章根据盈余管理对市场资源配置的影响,将其划分为效率性盈余管理和非效率性盈余管理。效率性盈余管理会促进资源的有效配置,而非效率性盈余管理会误导投资者的决策行为,扭曲资源配置,甚至诱发会计舞弊,其本质上是一种寻租行为,因此,有关当局应当采取相应措施予以治理。 相似文献
9.
商业银行跨国经营动机的经济学分析 总被引:1,自引:0,他引:1
研究商业银行跨国经营的动机是解决商业银行跨国经营中的首要问题,银行跨国经营直接影响到银行跨国经营目标市场、进入模式以及整合策略的选择。本文在分析企业跨国经营动机理论的基础上,从信息经济学、产业组织、比较优势、竞争结构等方面分析了商业银行跨国经营的动机。 相似文献
10.
Marcella S. Müller Jörg Lindenmeier 《International Journal of Nonprofit & Voluntary Sector Marketing》2022,27(2):e1729
The purpose of this study is to contribute to a better understanding of the drivers of international giving intention by examining the joint effect of ethnocentrism and donation motives. More specifically, this study analyzes the direct effect of charitable ethnocentrism on the intention to give to international causes. Additionally, the study investigates the moderating effect of charitable ethnocentrism on the relationships between donation motives and the intention to donate to international causes. This study's findings indicate that ethnocentric donors are less willing to donate to international causes. Moreover, the study results show that the effects of egoistic and tax-saving donation motives vary across different levels of charitable ethnocentrism: charitable ethnocentrism enhances the effect of the egoism motive on international donation intention, whereas the effect of the tax-saving motive on international giving intention is mitigated. Based on the empirical findings, this study discusses implications for theory and practice along with study limitations and avenues for future research. 相似文献