Is similarity a constraint for service-to-service brand extensions?

Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.     

南方丘陵区新增耕地质量空间特征研究*——以江西省宜春市为例

［目的］粮食安全的根本是在耕地，关键在于耕地质量。目前新增耕地主要源于土地开发项目、城乡建设用地增减挂钩土地复垦项目等，这些新增耕地需要对其开展耕地质量等别评定工作，了解新增耕地的质量状况，分析其空间特征，这对落实国家耕地保护制度、开展农村土地整治工作等具有重要作用。［方法］文章以南方典型丘陵区域——江西省宜春市作为研究区域，在新增耕地质量评价的基础上，运用地统计学、景观生态学、Arcgis空间分析技术和典型相关分析方法，研究宜春市新增耕地质量的空间特征，掌握耕地质量等别的分布规律，了解耕地质量的影响因素，为制定合理的耕地资源利用与保护政策提供依据。［结果］（1）Moran′s I值结果表明宜春市2014年新增耕地利用质量在空间分布上的空间自相关性最强，而耕地自然质量空间自相关性最弱。（2）景观破碎度指数结果表明优、高等别的新增耕地质量破碎度大于中、低等别的； 多样性指数结果表明新增耕地质量多样性指数比较大； 优势度指数结果表明新增耕地质量等别优势度指数比较小，与多样性指数结果相呼应； 均匀度指数结果表明，新增耕地质量等别均匀度指数相差不大，新增耕地质量等别比较均匀。（3）质心结果表明2013—2014年间宜春市新增耕地质量的格局整体上是向西南方向变化。［结论］宜春市新增耕地质量不高； 新增耕地的利用水平差异性较小，自然本底状况差异较大； 新增耕地质量等别类型多，各质量等别类型耕地均有增加，耕地质量参差不齐，较高等地的新增耕地相对低等地而言更破碎化； 新增耕地的开发格局向着西南方向移动； 该研究为南方丘陵区的新增耕地保护提供了一定的参考依据。     

基于AHP-TOPSIS模型的京津冀家政服务人力资源供给质量评价研究

依托已有的研究成果构建了家政服务人力资源供给质量评价指标体系,利用AHP-TOPSIS模型对京津冀家政服务人力资源供给质量进行了评价和排名,并使用障碍度模型分析了员工制、准员工制、培训学校、中介制四种类型家政机构人力资源供给质量的关键制约因素,在此基础上,给出了不同类型家政机构人力资源供给质量改善的针对性建议,为家政服务人力资源供给质量的改善提供参考依据。     

The major determinants of logistic performance in a global perspective: evidence from panel data analysis

The global logistics industry has grown significantly and logistics has become an important sector of the business economic system and a major global economic activity in recent years. Logistics activities accelerate economic and productivity growth. Efficient logistics is also important to a country’s competitiveness and source of employment. The purpose of this paper is to uncover and understand the major determinants of logistics performance (LP) to further lift the LP of countries. Using unbalanced panel data of 93 selected countries from 2007 to 2014, the present research attempts to critically investigate the major determinants of LP. In estimating the model, this study prefers to use static panel data approach owing to limited data. The findings of the present study reveal that (a) countries with low level of corruption and stable political environment are likely to yield a high level of LP; (b) improvement in resources supply such as infrastructure, technology, labour, and education also have a significant positive effect on LP. Therefore, institutional reforms and upgrading resources will effectively accelerate LP.     

Forecast quality improvement with Action Research: A success story at PharmaCo

There is a gap in the forecasting research surrounding the theory of integrating and improving forecasting in practice. The number of academically affiliated consultancies and knowledge transfer projects that there are around, due to a need for improvements in forecast quality, would suggest that many interventions and actions are taking place. However, the problems that surround practitioner understanding, learning and usage are rarely documented. This article takes the first step toward trying to rectify this situation by using the specific case study of a fully engaged company. A successful action research intervention in the Production Planning and Control work unit improved the use and understanding of the forecast function, contributing to substantial savings, enhanced communication and improved working practices.     

审计师地理距离对客户公司股价信息含量的影响

从地理经济学视角分析审计师的地理区位特征对上市公司股价信息含量的可能影响，利用2004—2013年中国A股上市公司的数据，实证检验了审计师与客户间的地理距离对客户公司股价信息含量的经验影响关系，并进一步考察了证券分析师与审计监督两种中介组织间的交互效应。研究发现：（1）审计师与客户公司间的地理距离越小，客户公司的股价信息含量越低，因为在中国当前经济社会背景下，地理邻近对审计师独立性的消极影响要强于其对审计师专业胜任能力的积极影响，这导致审计师审计质量降低，影响客户公司股价信息含量；（2）证券分析师对客户公司的关注程度越高，审计师的地理邻近性对客户公司股价信息含量的负面影响越弱，表明证券分析师与外部审计之间主要呈现一种相互替代的关系，证券分析师可以作为一种有效的补充监督机制。     

A political ideology lens on social entrepreneurship motivations

ABSTRACT

The traditional literature regarding social entrepreneurship does not question the political dimension. On the contrary, it tends to de-politicize societal issues. A growing number of researchers underline how this perspective cannot address the complexity and the dialogical nature of social entrepreneurship. However, while there may be a case for incorporating a political perspective, there is currently no conceptual framework to systematically inform an empirical exploration of the role played by the political vision of entrepreneurs. In this paper, we use the concept of political ideology to offer a solid framework to show how politics can shape social entrepreneurs’ motivations. More precisely we identify three political profiles – anti-statist, reformist and neoliberal – which shape the motives to engage in social entrepreneurship. We take an embedded case study approach of 17 social entrepreneurs involved in a social innovation boot camp and reveal the existence of both, left and right-wing approaches in social entrepreneurship.     

An Empirical Analysis of Green Experiential Loyalty: A Case Study

The purpose of this study is to elaborate the structural relationships among the experiential quality dimensions, experiential trust, emotional attachment, experiential image, switching experience, experiential satisfaction, and experiential loyalty from the green perspective. The study findings are based on structural equation modeling (SEM) analysis of a convenience sample of 560 customers at one green restaurant in Taipei City, Taiwan. The findings show that investing resources in an increase in the experiential quality dimensions and a decrease in green switching experience is useful to enhance green experiential trust, green emotional attachment, green experiential image, green experiential satisfaction, and green experiential loyalty.     

The Impact of Public Expenditure and International Trade on Agricultural Productivity in China

The “industry nurturing agriculture” reforms and World Trade Organization accession led to dramatic growth in public expenditure and international trade in China’s agricultural sector. This article aims to estimate the effects of public expenditure and trade on agricultural productivity in China for 2004–2015. A semi-parametric production function with shape constraints is introduced to derive more accurate productivity before the productivity determinants are analyzed with an emphasis on public expenditure and trade. The empirical result shows that public expenditure and exports can effectively improve agricultural productivity, while imports have no significant effects. Policy implications are discussed in the context of supply-side reforms.