Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou,China

Many food regulations focus on test/measurement indicators, such as hazard analysis and critical control points (HACCP) and traceability, etc. Other than these indicators, the food industry uses various cues such as product origin as indicators of product quality. However, in an environment where consumers’ confidence in food safety is low due to frequent food safety scandals, little is known about the efficiency of these test/measurement indicators and cues. This paper used the primary data collected in Zhengzhou (China) to estimate consumers’ preferences for test/measurement indicators and a new cue of “own farm” for milk powder. Our results show that country of origin is the most important cue attribute, followed by price and own farm. The importance of test/measurement indicators such as organic, traceability, and HACCP certification is relatively low. Also, the individual parameter estimates show that consumers’ preferences for test/measurement indicators currently in the market are weak and fragile. Interestingly, price has an inverse-U-shaped relationship with consumer utility, implying that Chinese consumers may perceive low-price milk powder as low quality. The results of this study provide important insight for regulatory authorities and the food industry to develop more effective policies and programs to improve consumer preferences for milk powder.     

Redefining rural prosperity through social learning in the cooperative sector: 25 years of experience from organic agriculture in Spain

In the political system and in public perception, the well-functioning of economy is frequently equalled to the output of the national economic system. However, during the last decades, this narrow conception of economic prosperity started to erode. This paper is based on a rural prosperity conceptual framework that takes into account the systemic nature and dynamics of interactions and impacts within rural systems through the analysis of an organic agriculture cooperative called Camposeven in the south east of Spain. The focus is on rural prosperity, differences in understanding, related parameters and strategies used by the cooperativés farming partners to success without following the traditional conventions of economic growth and farm-efficiency. Experience lessons in this paper demonstrate that the “technical-economic” approach of rural prosperity is not sufficient and results emphasize the important role of individuals’ behaviour as well as the contexts in which they are involved. The findings point to the increasing relevance of expanding both the theory and practice of rural prosperity approaches in sustainable rural development. This is important in order to enrich the connections between rural prosperity and other concepts such as social capital, innovation, social learning and resilience.     

Service innovativeness and the structuring of organizations: The moderating roles of learning orientation and inter-functional coordination

This paper aims to investigate the influence of organizational structure on service innovativeness by testing the moderating roles of learning orientation and inter-functional coordination. This helps to understand how organic structure influences service innovativeness when it is effectively leveraged with favorable organizational factors. Data were collected from 178 hotel managers and executives in Japan and moderated regression analysis was performed to analyze the data. Findings of the study suggest that higher levels of service innovativeness are positively related to higher levels of hotel business performance. In addition, organic structure makes a positive influence on service innovativeness and an increase in the levels of learning orientation boost the effectiveness of organic structure on service innovativeness. Moreover, the positive association between organic structure and service innovativeness become stronger when all firm’s functions make an attempt to cooperate and contribute to disseminating customers and competitors’ information in the hotels. These findings contribute to understanding how hotel service innovation is affected by service innovativeness, organizational structure, learning orientation and inter-functional coordination.     

Health and cosmetics: Investigating consumers’ values for buying organic personal care products

In investigating consumers’ intentions to re-purchase organic personal care products (PCP), this study extends the theory of planned behaviour by including perceived value dimensions as the antecedents of attitude in the model. The findings revealed that most of the hypothesised relationships linking the consumer perceived value constructs (namely, health, safety, hedonic and environmental) with attitude towards the rebuying of organic PCP, were supported. Also, better product knowledge about organic PCP would lead to more positive attitudes towards re-purchasing the product. In contrast, social value was not important in predicting attitude. Similarly, the influence of subjective norm on rebuying intention was not supported. In terms of ranking of importance with regards to prediction of re-purchasing intention, attitude was the most important predictor followed by perceived behavioural control, product knowledge, hedonic value, environmental value and safety value.     

Consumer behavior and purchase intention for organic food: A review and research agenda

In this article, we review and discuss the factors, which affect the change in the consumer behavior towards organic food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for organic food over the conventionally grown food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase organic food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business.     

Price premiums for organic menus at restaurants: What is an acceptable level?

This study identifies acceptable premium price levels that customers would be willing to pay for organic menu items at restaurants in the United States. Previous literature indicates that health-related and socio-demographic characteristics significantly influence consumers’ intentions to purchase organic food. To advance our understanding of how different consumers respond to changes in organic food prices, this study examines the moderating effects of the level of health consciousness (high versus low), gender (male versus female), and age (young versus old) on the relationship between premium price levels and purchasing intentions. In addition, this study further investigates acceptable premium price levels for different consumer segments at two types of restaurants (casual dining versus fine dining). The results of this study provide guidelines for menu design and strategies for restaurateurs to devise effective price premiums for organic menu options.     

What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as the environment have boosted the demand for organic personal care products (PCPs). To better understand the micro-mechanisms guiding the organic PCPs buying process, this study builds on the social proof theory by examining the drivers leading this process in two different national contexts. Partial least squares structural equation modelling was used to conduct a multigroup analysis on a sample of 473 consumers (n = 266 from Spain, n = 207 from Italy). Findings reveal the significant role of environmental value, product knowledge, convenience & quality, and information adoption. Furthermore, the study introduces and validates the new construct ‘social reassurance’ explaining the psychological mechanisms leading the organic PCPs buying process.     

Alternative farming and collective goals: Towards a powerful relationships for future food policies

Based on the significant amount of literature on the concept of spatial, ecological, and social embeddedness in the Alternative Food Networks (AFNs) research, this study describes the main dynamics related to the involvement of non-conventional farmers in their collective ideas and actions.With a comparison between two European regions: Sardinia and the Community of Madrid, the paper identifies different styles of behaviour among organic producers, whether or not supervised by a control body, and highlights the differences and similarities regarding their ideas about how alternative agriculture has an impact on the environment as well as society. Eco-economies and ecopreneurship are also considered. The aim is to see if, and to what extent, these ideas have a collective character, going beyond the limits of the single farm to reach a regional scale and, thus, if there is a basis for the development of future food-related planning policies. Through the information provided by semi-structured interviews, farmers have been divided into categories according to their degree of embeddedness, described through the main themes that emerged during the interviews. Every farmer has been included in only one category according to his or her main preference, which does not imply the ab-sence of a positive attitude towards other categories.The study aims to contribute to the understanding of how AFN values and methods can boost the improvement of biodiversity and landscape conservation through collective actions which have the power to boost and develop rural initiative at a regional scale.     

黑土典型区有机质高光谱预测模型

土壤有机质(SOM)是鉴别土壤肥力的重要指标,是土壤肥力的物质基础,其含量预测模型研究对于土壤肥力评价、土壤碳库估算、土壤资源利用与保护具有重要意义。该文以黑龙江省黑土带典型区为例,采集区域土壤样本,基于有机质含量与土壤反射率的定量关系,对光谱反射率进行一阶微分和倒对数的处理,建立偏最小二乘法模型(PLSR)、一元线性回归模型和多元线性逐步回归模型。结果表明:(1)土壤有机质敏感波段位于650-750nm。(2)通过比较建模样本与检验样本的决定系数(R2)和均方根误差(RMSE)的大小,得到反射率和倒对数处理后的数据最优模型都为PLSR模型,一阶微分处理后的最优模型为多元线性逐步回归模型。(3)PLSR模型的建模效果优于回归模型,但其预测效果却并不理想。该研究将为改进土壤理化参数、遥感反演、土地质量评价等工作方法提供理论与技术支持。     

The organic industry in Australia: Current and future trends

Accurate information is critical for investment, policy alignment and to support agricultural development. In Australia information relating to the size, growth, current and future value of the organic sector has been incoherent and, in some cases, contradictory. This study seeks to address this gap by synthesising industry and government data with the results of an online quantitative survey as well as a series of in-depth interviews to capture the value added component of the organic industry in Australia. By sub-dividing the total organic industry into thirteen categories which makes for meaningful analysis and interpretation, we aimed to estimate the compound average growth rate, the current value added and future trends in the Australian organic industry. This has resulted in some interesting findings, hence the methodology could potentially serve as a benchmark for the reporting of organic food growth globally. The findings also have important implications for various stakeholders including, growers of organic products, investors, land use policy makers and industry operators.