Perceptions of premium service and superiority: Why do customers pay more for high-value-added domestic airline services in Japan?

This paper clarifies the factors influencing customers' perceptions of premium service and superiority for high-value-added domestic airline services in Japan, and explains how these perceptions impact customer loyalty.To gather data for the analysis of consumers' perceptions, a questionnaire survey of 515 respondents who use high-value-added domestic airline services was conducted. These respondents' data were analyzed using structural equation modeling.The most valuable finding is the distinction between the perceptions of premium service and superiority, both of which strongly influence customer loyalty. This finding has two important implications. First, staff correspondence has a strong influence on customer loyalty – not directly, but through customers' perceptions of premium service and superiority. Second, perceptions of premium service and superiority influence customer loyalty separately. This finding may assist in the development of innovative high-value-added services.     

对国有专业外贸公司发展对策的思考

我国加入WTO后,外贸经营权正逐步放开,国有外贸公司的生存和发展面临着前所未有的挑战。但并不是说国有外贸公司必须退出,国有外贸公司具备其他经营主体没有的潜在优势,只要尽快解决目前存在的问题,并根据国际市场的需要重新定位,寻找新的发展途径,在我国对外贸易中仍会占有一席之地。     

中国民营企业对外投资的优势及政策

中国从事对外直接投资的企业大多是国有企业。但是,民营企业经过二十多年的发展,已经成为国民经济的一个重要组成部分。在对外投资方面,民营企业拥有自己的优势。本文首先阐述了民营企业在对外投资中的优势,并提出政府如何推动民营企业对外投资,以促进民营企业对外投资活动的蓬勃发展。     

我国零售业竞争优劣势分析

以竞争优势理论为基础，以“钻石体系”为框架，从生产要素、需求条件与企业战略、相关与支持产业发展、市场结构与竞争角度对我国零售业的竞争优、劣势进行分析。     

长三角地区影响FDI流入因素的实证研究

本文以邓宁的区位优势理论为基础,选择劳动力工资水平、市场容量、基础设施、产业结构、制度变迁和进出口商品总值等关键变量,利用江苏省、上海市和浙江省的面板数据对这些变量与FDI的流入量之间的关系进行了实证分析,并简要推断了FDI的类型,得出了具有一定解释力的结论。     

区域小杂粮生产优势综合评价指标体系分析

小杂粮是我国的传统粮食作物,也是重要的出口商品。近年来,随着社会经济的发展,具有良好营养价值及保健养生作用的小杂粮在国内外市场上日益走俏。该文综述了近年来国内小杂粮生产的比较优势研究进展,并结合国内小杂粮生产存在的诸多问题,指出合理规划小杂粮生产布局的必要性。在此基础上从小杂粮的适应性、农地的适宜度、小杂粮的品质及安全3个方面建立了一个比较完善的区域小杂粮生产优势综合评价指标体系,对综合评价小杂粮生产优势、合理规划国内小杂粮生产布局起到借鉴作用。     

Organizational Innovation Capability: A Driver for Competitive Superiority in Marketing Channels

This paper investigates the interplay between innovation and competitive superiority in the context of channel management by adopting a capabilities view. The relevance for channel marketing and management scholars is that we developed an environment-strategy-value contingency model to address the focal phenomenon. Our empirical results clearly support the key argument that managerial and technological innovations play an essential role in understanding of how competitive superiority is achieved in constantly evolving marketing channels. As such, our contingency factors involved have a significant intermediate role in each of the research contexts examined, indicating that the innovation capability has a channel specific profile.     

论一种全新的高校资讯平台——高校微博的善用、善待和善管

随着微博平台认知度逐渐提升,作为新的资讯和信息发布平台,许多高校也开通微博进行信息发布、交流互动。本文旨在探讨高校这一全新资讯平台的建立意义,以及如何对待、使用、管理好微博的一些思考。     

高师院校非师范专业人才培养的SWOT分析

20世纪80年代以来,我国高师院校纷纷增设非师范专业,与一般院校在教育市场展开了激烈竞争。本文对高师院校非师范专业人才培养进行SWOT分析,对于推进高师院校非师范专业建设具有重要的借鉴意义。     

供应链金融：优势与风险

供应链金融是商业银行为满足企业供应链管理需要而创新发展的金融业务，其目的是为了实现供应链中的核心企业、上下游企业、第三方物流企业及银行等各参与主体的多方共赢。