Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation

As offline retailers struggle to compete with online ones, the importance of a consumer’s ability to touch a product prior to purchase becomes important to study. Prior research has found inconsistent results on whether product touch facilitates consumers’ product-related decision making. Some studies report a positive effect, whereas others do not. The current research reconciles this inconsistency and draws retailing implications. Across three experiments, we show that the effect of product touch on consumers’ purchase intentions and willingness to pay for a product being evaluated is evident when consumers’ mental representation of the product is concrete, but not when abstract. We further show that perceived risk and perceived ownership simultaneously mediate this moderating effect of mental representation. Implications are drawn for both offline and online retailers.     

Do time constraint and emergency purchase situation exert same influence on shopping? A study under haptic touch influence

Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a short time. This study makes an attempt to eliminate the confusion by studying the impact of two situation variables on product evaluation and purchase intention under the influence of haptic touch. Two studies conducted to test the hypotheses show that while emergency purchase situation has a significant impact under no-touch influence, the same can not be said for time constraint situation.     

可编程触摸键盘设计

文章介绍一种可定义的操控部件——可编程触摸键盘的设计方案，重点介绍了可编程触摸键盘的功能特点、硬件组成、工作原理及软件设计。     

利用单片机改造键盘接口

介绍的是对一种 2 0世纪 80年代由国外引进的数控车床的控制面板进行改造的方法。改造后的控制面板与原控制面板的控制效果完全相同 ,且操作方便 ,性能稳定 ,使用效果良好     

Electronic Kiosks in Retail Service Delivery

Abstract

In-store interactive kiosks using Internet technology represent a channel within a channel in many retail and service settings. They offer wide-ranging informational, transactional and promotional benefits, as well as contributing to customer relationship management. Widespread adoption by customers is, however, required to realize their full potential. Drawing upon the diffusion of innovations and technology acceptance models, two empirical studies are reported, one using a kiosk prototype, the other an in-store trial system. In both cases, a model was able to predict around 50% of intention to use. Implications for retail strategy, positioning within stores, facility promotion and system design are discussed.     

Conditional Effects of Touch on Purchase Behavior

Interpersonal touch has been shown to affect consumer behaviors such as compliance with a request, impulse buying, and tipping behavior. In this study, we examine if the impact of touch on purchase behavior is gender specific, and if it depends on how much the individual likes the product. Findings indicate male consumers are more likely to purchase a product at low to moderate levels of perceived tastiness when they are touched by a female server, whereas females are less likely to purchase. However, the touch encounter doesn’t matter for either gender when a consumer really likes the product.     

大尺寸机载智能多功能显示器的设计与实现

分析了座舱显示系统发展现状和面临的问题，设计并实现了一种一体化、大屏幕显示的智能化多功能显示器。该型显示器通过FC-AE-ASM（Fibre Channel-Avionics Environment-Anonymous Subscriber Message）网络和高速串行总线高效传输图形数据，解决了图形处理及传输的瓶颈问题；采用ARINC661（座舱显示系统与用户系统的接口）标准，规范了任务处理和显示处理的接口设计标准；支持红外触控以提高人机信息的交互效率；采用工程优化设计以提高显示器抗恶劣环境的能力。应用表明智能多功能显示器运行可靠，相对于传统飞行显示器，在显示处理、数据传输和人机功效等方面具有显著优势。     

The challenge of Chinese state‐affiliated multinationals in benefiting from foreign subsidiary knowledge transfer: A criticism of light‐touch integration

Acknowledging the sharp growth of Chinese state‐affiliated multinationals and their strategic asset‐seeking investments abroad, this study investigates the effects of headquarters' home‐country political ties on the multinational‐wide benefits gained from subsidiary knowledge transfer in Chinese multinationals. It also looks at how these effects are mediated by organizational distance and social integration between headquarters and subsidiary. Based on a survey of 177 subsidiaries of 99 Chinese multinationals, we find that headquarters' political ties trigger organizational distance and hinder social integration between headquarters and foreign subsidiaries and these, in turn, hamper the potential benefits that Chinese multinationals derive from subsidiary knowledge transfer. This study identifies new challenges related to political ties and light‐touch integration in gaining benefits from subsidiary knowledge transfer.     

利用党建信息化加强教育管理的研究与探索

信息化时代的到来,为党员教育和管理提供了广阔的舞台。本文分析了现有的党内信息管理系统、党建网站、网上党校、BBS等平台在党员教育管理工作中发挥的作用。同时本文结合高校党员学生流动性大,培养和发展过程长等特点,探索并分析了使用党建触摸电子平台来实现对党员、积极分子的教育培养。利用信息管理系统和触摸屏等重要工具的结合,解决基层党员教育培训缺乏系统化组织以及党员教育培训形式枯燥化等问题,全面加强基层党建工作和强化党员教育管理,促进基层党建工作的全面提升。     

‘Touch it,swipe it,shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

This article illustrates that haptic touch, the sensation of gaining and sending information through the hand, can improve mobile retailing advertisements’ effectiveness. To date, (haptic) touch has been predominantly thought of as a sensation only possible for physical retail settings, with limited theoretical or empirical evidence of its existence in mobile retailing advertising in the current literature. This study presents a model which includes interactivity, value, involvement, brand attitude and purchase intentions in a singular model for the first time. The model is comparatively examined across haptic touch (n = 303) versus non-haptic touch (n = 359) conditions using structural equation modelling (SEM) multi-group test of invariance. The findings demonstrate haptic touch improves the experience of advertisements and this strengthens purchase intentions, whereas for the non-haptic touch condition, results demonstrate the actual brand being advertised should be leveraged to increase purchase intentions. These findings present a new theoretical perspective that haptic touch is now a sensation which can be engaged in mobile and digital retail settings and provides an important foundation for future research.