“妒能”如何变成“赋能”：职场妒忌对工作绩效的影响

职场妒忌是工作中非常普遍的现象，以往研究主要聚焦在职场妒忌的“阴暗面”，却未能对其积极效应给予足够的关注。基于自我一致性理论，并结合Arnold的行动序列作为整体逻辑，探讨了职场妒忌与工作绩效的内在作用机制。研究结果表明：职场妒忌对工作绩效具有显著的正向影响；内在动机与观察性学习分别在职场妒忌对工作绩效的影响中起部分中介作用；内在动机与观察性学习在职场妒忌与工作绩效之间存在链式的中介作用；职场友谊对“职场妒忌内在动机观察性学习工作绩效”这一链式中介路径起调节作用，即职场友谊越高，职场妒忌对内在动机的正向作用越强，内在动机与观察性学习在职场妒忌与工作绩效之间的链式中介作用越强。     

商业友谊：关系营销研究的新视角

企业员工与顾客之间通过营销接触而发展起来的商业友谊体现了关系营销中的情感因素,有助于顾客与企业之间保持长期的关系。本文通过文献回顾,说明了商业友谊的内涵和研究的理论意义及商业友谊的营销功能。最后,作者对企业提出了具体的策略建议,并指出未来的研究方向。     

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China

ABSTRACT

WeChat business is an emerging way of doing business in China, which can be considered as a marriage between traditional e-business and social networking communications. In WeChat business, firms have developed customer relationships along two distinct ways: business relationships and friendships. However, research on the combination of business relationships and friendships is relatively nascent, and there are contradictory findings. In this study, we examine the effectiveness of the two relationship strategies using data from a field experiment through the WeChat platform by an apparel firm. Results from the field experiment suggest that development of friendships with new customers can help the strategy of developing business relationships; but developing friendships and business relationships with experienced customers negates each other. The study contributes to the literature on relationship marketing and role theory, and helps WeChat managers clarify how new social networking relationships with customers can be effectively leveraged.     

The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases

In this article, we extend and refine previous research on marketing relationships by specifically examining consumers’ use of pre-existing social relationships (i.e., friendships) with firm representatives to make purchases. This study identifies the various consequences of using pre-existing social relationships and integrates these new outcomes with existing research to develop a cohesive theoretical framework. Doing so highlights the unique advantages of developing stronger relationships between firms and customers, while also extending marketing scholars’ and practitioners’ understanding of relationship marketing. Finally, this study links the outcomes of using these relationships to important marketing constructs, such as satisfaction and loyalty.     

The tourist experience and bonding

This paper sheds light on the gendered meanings of bonding within the tourist experience. Its basis is a survey of young male and female single students, which demonstrates how they value being with, doing and sharing a holiday with their friends. The findings suggest complex gender power relations within tourism. For instance, women significantly more than men need to be together with, talking to and sharing experiences with their friends, and they require more than men this company to feel safe during the day and night. Such gender distinctions are linked to how men and women enact friendships and gender differently and to the geography of women's travel fears, which proposes that women more than men develop mental maps which restrict public movements. This research also suggests that the need for the company of friends is not just about spatiality; singles of both sexes prefer to be with friends when eating out in the enclavic and in heterogeneous tourism spaces. This finding thus proposes that midlife single women's ambivalence towards eating out alone on city breaks and resort holidays is perhaps not so much about womanhood as their age.