低保未就业人员求职意愿及影响因素研究

当前城市最低生活保障制度在运行过程中存在的一个突出问题,是低保对象中有劳动能力者的比重日益提高.运用北京市的调查数据,分析了若干经济、社会和心理(文化)因素对低保未就业者的求职意愿及行为的影响.研究发现:贫穷文化和社会资本对求职意愿、家庭规模对求职行为的影响作用具有统计显著性,工作与低保的比较效益以及就业援助则无显著影响.研究结果对进一步完善低保政策具有启发意义.     

趋同的城乡生育意愿对生育政策调整的启示--基于北京市城乡独生子女生育意愿的比较研究

对北京市2006年和2008年的城乡独生子女生育意愿作了调查。在我国经济社会较为发达地区,城乡独生子女的生育意愿无论在生育数量还是在子女性别偏好和生育时间上都存在趋同的现象。对目前各省市在生育政策调整时城市和农村依然采取不同政策的做法提出看法。在经济社会较为发达的省市,可以推行城乡一体化的生育政策。     

商界小说的权力欲望叙事

近20年来,伴随着中国社会文化语境的逐步开放和现代性思潮的日益扩展,欲望叙事获得越来越多的表征空间。基于此,商界小说的权力欲望叙事一方面着力描摹"权力崇拜"世相,展现权力追逐的"夷平性"——就像金钱可以以低俗为标准"夷平"低俗和高贵一样;另一方面敏锐刻画权钱交易带来的人性扭曲与异化,在揭示"官商合谋"的权力腐败的同时,进一步挖掘滋生这种现象的文化土壤,警示真正规范有序的市场经济运行机制构建的艰巨性,凸显出较强的文化批判的力量。     

Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.     

农户参与生态补偿项目意愿的定量测度研究

从甘肃省陇南市农户的自身意愿出发,结合180份调查问卷,通过Logistic回归分析方法,对影响农户参与退耕还林项目意愿的因素进行分析的结果表明:调查地区的农户更多地希望补偿的多种搭配方式,而非单一的资金和实物补偿;陇南市贫困地区农户的人力资本和物质资本每增加一个单位,农户参与退耕还林项目的可能性比不参与的可能性分别增加0.22和0.14,并据此提出了今后在该类区域生态补偿项目中亟需改善的问题。     

Power moderates the impact of desire for exclusivity on luxury experiential consumption

This research examines the effect of desire for exclusivity on evaluations of luxury experiences and proposes a boundary condition for the effect. The scarcity effect literature suggests that consumers prefer scarce products due to limited supply because they appeal to consumers’ desire for exclusive consumption. Building on this thesis, the current research argues that luxury experiences are intrinsically scarce enough to appeal to consumers’ desire for exclusivity: Consumers with a strong desire for exclusivity will evaluate luxury experiences more favorably than those with a weak desire for exclusivity. A pilot study confirms a positive correlation between consumers’ desire for exclusivity and attitudes toward luxury experiences. Study 1 demonstrates that consumers with a strong desire for exclusivity show more favorable attitudes toward luxury experiences than those with a weak desire for exclusivity. Further, Study 2 finds that consumers’ power state (powerful vs. powerless) moderates the effect of desire for exclusivity on their affinity for luxury experiences: Only when feeling powerful do consumers with a strong desire for exclusivity evaluate luxury experience more favorably than those with a weak desire for exclusivity. However, this is not the case when consumers feel powerless.     

Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management

As there is a lack of understanding about cruise travelers' eco‐friendly behaviors and knowledge about eco‐friendly cruises, this study attempted to examine the role of green value, satisfaction, desire, and internal and external normative factors in building passengers' green loyalty for environmentally responsible cruises. A survey methodology and structural equation modeling were utilized to achieve the research purpose. Data quality assessment revealed that all measures for variables included an adequate level of reliability and validity. Results of the structural analysis indicated that our theoretical framework had a sufficient level of anticipation power for loyalty. The proposed associations among study variables were generally supported. The significant indirect influence of green values and social norms on loyalty was identified. Moreover, the magnitude of the total influence of social norms on loyalty was the greatest among the study constructs. Overall, our findings offer valuable and meaningful insights for cruise researchers and practitioners. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment     

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Consumers of luxury brands have been described as seekers of products that can offer a signaling value to present to others but also a value for their self-concepts in an existentialist spirit potentially linked to being “cool or not.” Prior studies have conceptualized brand coolness and evaluated its impact on consumer responses to brands. However, few studies have contextualized the construct of brand coolness concerning luxury brand realism. We assessed the semiotic tension that luxury brand consumers feel between self-concept and self-presentation to others via a theoretical consideration of four antecedents of brand coolness: individual, social, financial, and functional luxury values; and one intentional outcome such as consumers' passionate desire to use luxury fashion brands. Our findings indicated that luxury values positively influence brand coolness, and brand coolness positively influences passionate desire. We further confirmed that brand coolness plays a complementary mediating role between luxury values and passionate desire. A final contribution is to invite brand managers to consider how luxury values and brand coolness might be used proactively to drive consumers' passionate desires in the relationships with luxury fashion brands.     

How does face influence the purchase of imitative new products? Moderating roles of product design characteristics

Face plays a profound role in consumption, but the question of how it impacts the purchase of imitative new products remains unanswered in the current literature. Imitative new products, which are legitimate innovations bearing similarities to existing products, are prevalent in many markets. This study investigates how two dimensions of face consciousness—the desire to gain face and the fear of losing face—influence consumers' purchase intentions regarding imitative new products by considering three product design characteristics (new product imitation locus, new product imitation scope, and product hedonism) as boundary conditions. We find through experiments carried out with adult Chinese consumers that the desire to gain face strengthens, but the fear of losing face weakens purchase intention. Moreover, the positive effects of the desire to gain face are weakened by imitation locus (form vs. function imitation) but enhanced by imitation scope (either form or function imitation vs. both form and function imitation); whereas the negative effects of the fear of losing face are strengthened by imitation locus but weakened by imitation scope. Product hedonism enhances the positive effects of the desire to gain face and augments the negative effects of the fear of losing face. This study thus contributes to the face literature by differentiating the roles of two dimensions of face consciousness in affecting consumption of imitative new products. In addition, this study contributes two important constructs—new product imitation locus and new product imitation scope—to the literature on imitative new products.     

郊区农村劳动力乡城迁移意愿研究——以广州市为例

依据农户抽样调查数据,运用逻辑回归模型,对特大城市郊区农村劳动力迁移决策的主要影响因素进行分析。