体验营销理念在奥运火炬传递活动中的运用

体验营销反映了受众参与的概念,奥运火炬传递活动作为体育赛事的一个环节也强调了全民参与体验的重要性。本文在分析奥运火炬传递中运用体验营销理念的意义的基础之上介绍了奥运火炬传递对体验营销理念的运用。     

Latest Highlights on Olympics

Who will take the Olympic Torch Relay？
The list of torchbearers for the Beijing Olympic Torch Relay is to be published shortly after the candidate＇s qualifications are confirmed. The selection of the torchbearers has completed,as China＇s provinces,     

我国火炬软件产业基地产业竞争力分析

随着世界经济的快速发展,软件产业发展己经成为衡量一个国家或区域综合实力的重要标志之一。我国软件产业在上世纪90年代末,在国家政策的鼓励与支持下,许多省份相继成立国家火炬计划软件产业基地,发展软件产业,顺应世界经济发展的需要。本文利用SPSS统计软件,采用因子分析法建立了我国软件产业竞争力评价模型,并针对最后的评价结果提出改进相关建议与意见。     

Guanxi and its influence on the judgments of Chinese auditors

Over a decade ago China launched a large-scale programme to develop science parks with on site business incubators. A major goal of this project was to redesign the economic architecture by creating institutions that would greatly improve the nation's innovation system. Science parks, following the western model, were considered appropriate institutions. This is because they could harness China's many public research institutes and universities and so help promote both existing indigenous firms and emerging new technology-based private firms. Since its inception, however, the programme has evolved to serve multiple purposes, of which innovation system reform is arguably only one, minor goal. This article investigates the evolution of China's two-pronged strategy to develop science parks and business incubators in pursuit of institutional reform of its innovation system.