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Understanding the impact of relational capital and organizational learning on alliance outcomes
Authors:Chia-Ling Liu  Pervez N. Ghauri  Rudolf R. Sinkovics
Affiliation:1. Department of Marketing Management, Central Taiwan University of Science and Technology, 666 Buzih Road, Beitun District, Taichung, Taiwan;2. Department of Business Administration, National Cheng Kung University, 1 University Road, Tainan, Taiwan;3. Department of Marketing and Distribution Management, Hsiuping University of Science and Technology, 11 Gongye Road, Dali District, Taichung, Taiwan;4. Department of Digital Tourism Management, Nan Kai University of Technology, 568 Zhongzheng Road, Caotun, Nantou County, Taiwan
Abstract:
This paper examines how relational capital influences the acquisition of knowledge among alliance partners. We propose that firms with higher levels of inter- and intrafirm learning are better able to achieve superior alliance outcomes. A conceptual framework is developed by integrating the relational view, organizational learning theory, and the resource-based view. We provide empirical evidence using large-sample data to test the model and find that trust and interaction creates a basis for knowledge acquisition across alliance partners. The results also indicate that when the firms are active in knowledge acquisition from alliance partners and dissemination of such knowledge within the organization, they are capable of enhancing satisfaction with the alliance relationship.
Keywords:
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