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Looking Back and Looking Forward with Interactive Marketing |
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| Authors: | Edward Malthouse Charles Hofacker |
| Affiliation: | 1. Sills Professor of Integrated Marketing Communications, Medill School at Northwestern University, Evanston, IL 60208, USA;2. Professor of Marketing, School of Business, Florida State University, 821 Academic Way, Tallahassee, FL 32306, USA |
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