| 价值判断与公司竞争力的关系分析 |
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| 引用本文： | 雷大章.价值判断与公司竞争力的关系分析[J].商业研究,2007,58(1):93-96. |
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| 作者姓名： | 雷大章 |
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| 作者单位： | 西南交通大学,经济管理学院,四川,成都,610031 |
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| 摘 要： | 如何提升竞争力是公司非常关心的问题。但是不确定性和决策者的有限理性会影响到公司对竞争战略的价值判断,从而影响到公司的竞争力。运用展望理论和顾客净资产理论对此进行分析,提出一些提升公司竞争力的建议。
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| 关 键 词： | 展望理论 公司竞争力 顾客感知价值 顾客终身价值 |
| 文章编号： | 1001-148X(2007)01-0093-04 |
| 收稿时间： | 05 22 2006 12:00AM |
| 修稿时间： | 2006年5月22日 |
An Analysis on the Relationship Between Value-judgement and Corporate Competence |
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| LEI Da-zhang.An Analysis on the Relationship Between Value-judgement and Corporate Competence[J].Commercial Research,2007,58(1):93-96. |
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| Authors: | LEI Da-zhang |
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| Institution: | School of Economics and Management, Southwest Jiaotong University, Chengdu 610031 ,China |
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| Abstract: | It is an important issue for each finn to improve the competence. However, uncertainty and limitedly rational decision making may influence the valuation of competitive strategy, then affect the competence of corporation. This paper discusses the proposition in the view of prospect theory and customer equity theory, and gives some advice for improving corporate competence. |
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| Keywords: | prospect theory corporate competence customer perceived value customer lifetime value |
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