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浅谈汽车售后服务的重要性
引用本文:吴丹,刘晶晶.浅谈汽车售后服务的重要性[J].企业技术开发,2008,27(6):122-123.
作者姓名:吴丹  刘晶晶
作者单位:[1]湖南交通职业技术学院,湖南长沙410004 [2]广州本田长沙雨花特约服务站,湖南长沙410004
摘    要:文章认为,伴随着汽车制造技术的不断更新,汽车产品也逐渐成熟起来,价位相近的车在技术含量和整车质量上也相差无己.因此,厂家要在汽车市场立足,服务就成了竞争的主打战略王牌。汽车售后服务为顾客提供维修、保养、调试、技术咨询指导等多项服务,对顾客服务的满意度关系着服务站的生死存亡,所以做好、做细售后服务这一环节至关重要。

关 键 词:汽车售后服务  汽车4S店  经销商

Simply discussing the importance of the automobile post-sale service
WU Dan,LIU Jing-jing.Simply discussing the importance of the automobile post-sale service[J].Technological Development of Enterprise,2008,27(6):122-123.
Authors:WU Dan  LIU Jing-jing
Abstract:Along with the technique of the automobile's manufacture renewed continuously, the automobile product is being also matured gradually, the automobile that have approximative price, the technique and the quality are also not have much distinctness. So, manufacturers are desirous to base themselves upon in the auto market, the service become the main means in the competition. The automobile post-sale service is also provides the servicing, the maintenance, the debugging, the technical consultation and so on for the customer. The customer's degree of satisfaction is related to the service stations existence. Accordingly, making the post-sale service perfectly and gingerly is very important.
Keywords:automobile post-sale service  automobile 4S shop  dealer
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