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| 对配送服务接触点分类管理的思考 | |
| 引用本文： | 张熙昱,左仁淑. 对配送服务接触点分类管理的思考[J]. 改革与战略, 2009, 25(2): 149-151 |
| 作者姓名： | 张熙昱 左仁淑 |
| 作者单位： | 四川大学工商管理学院,四川,成都,610064;四川大学工商管理学院,四川,成都,610064 |
| 摘 要： | 文章从服务营销的角度出发，对配送服务进行重新思考，把配送服务的接触点划分为显性接触点和隐性接触点．分别进行有针对性的管理，提出了对隐性接触点进行基础性管理，对显性接触点进行重点管理的管理策略。 |
| 关 键 词： | 配送 服务营销 接触点 显性接触点 隐性接触点 |
On the Systematic Management of the Distribution Service Contact |
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| Zhang Xiyu,Zuo Renshu. On the Systematic Management of the Distribution Service Contact[J]. Reformation & Strategy, 2009, 25(2): 149-151 | |
| Authors: | Zhang Xiyu Zuo Renshu |
| Affiliation: | Business School;Sichuan University;Chengdu;Sichuan 610064 |
| Abstract: | From the perspective of the marketing service and rethinking the distribution service,the service contact should be distinguished as the dominant contact and the recessive contact.Based on the targeted management to the different contact,this paper put forward a management strategy which is basic management to the recessive contact and the key management to the dominant contact. |
| Keywords: | distribution marketing service contact dominant contact recessive contact |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |