| 基于游客满意度的旅游目的地形象建设模式——TSS |
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| 引用本文： | 李映洲,张建荣,王晓琳.基于游客满意度的旅游目的地形象建设模式——TSS[J].商业研究,2009(3). |
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| 作者姓名： | 李映洲 张建荣 王晓琳 |
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| 作者单位： | 兰州大学,管理学院,甘肃,兰州,730000 |
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| 摘 要： | 很多旅游目的地进行形象建设,仅仅考虑旅游目的地本身的形象设计,却忽略了形象接收者及游客的感知形象建设。TSS(tourist satisfaction system)模式即是以游客满意度的影响因素、旅游目的地的形象准则为立足点,进一步研究游客满意度的类型与形象建设的关系,以便旅游目的地形成一定的品牌形象效应。
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| 关 键 词： | 旅游目的地形象 游客满意度 建设模式 品牌效应 |
The TSS Model Improving Tourism Destination Image Based on Tourist Satisfaction |
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| LI Ying-zhou,ZHANG Jian-rong,WANG Xiao-lin.The TSS Model Improving Tourism Destination Image Based on Tourist Satisfaction[J].Commercial Research,2009(3). |
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| Authors: | LI Ying-zhou ZHANG Jian-rong WANG Xiao-lin |
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| Abstract: | Many tourism destinations focus on the designation when concerned about image building,but they neglect the satisfaction of tourists as the receivers.TSS model which stands on the research of factors and rules of tourist satisfaction is aimed to form image brand of tourism destination by ascertaining the relationship between tourist satisfaction types and image generation. |
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| Keywords: | tourism destination image tourist satisfaction building model brand effect |
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