| 中小企业市场竞争的利器:顾客满意度战略 |
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| 引用本文： | 陈宏军.中小企业市场竞争的利器:顾客满意度战略[J].广西经济管理干部学院学报,2000(2):12-14. |
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| 作者姓名： | 陈宏军 |
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| 作者单位： | 安徽财贸学院，安徽蚌埠233061 |
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| 摘 要： | 通过对国内市场和中国中小企业现状的分析 ,指出中国中小企业实施顾客满意度战略的必要性及对策建议。顾客满意度的基本思想和主要内涵。
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| 关 键 词： | 中小企业 顾客满意度 战略 必要性 对策 |
Medium and petty enterprise Market’s sharp competitionweapon:strategy for the satisfaction degree of customers |
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| CHEN Hong-jun.Medium and petty enterprise Market’s sharp competitionweapon:strategy for the satisfaction degree of customers[J].The Journal of Guangxi Economic Management Cadre College,2000(2):12-14. |
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| Authors: | CHEN Hong-jun |
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| Abstract: | Through the analysis of the present conditions of the medium and small enterprises in domestic market,the author points out the necessity of the Chinese medium and small enterprises’customers satisfaction degree strategy and its counter-measure.The fundamental ideas of the customers satisfaction degree and its main content. |
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| Keywords: | medium and petty enterprises customers satisfaction degree strategy necessity |
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