创造正性情感体验 赢得宾客忠诚

在市场竞争日趋激烈的今天 ,酒店管理人员越来越清醒地认识到忠诚宾客的重要性。所以 ,正性情感体验是赢得宾客忠诚的根本途径 ,情感投资、“零风险”消费、互动服务、定制化服务是达到这一目的的重要手段 ,而知识型服务人员是提升情感服务的关键

Creating Positive Emotion Experience & Gaining Customer Loyalty

At present, the keen competition makes the hotel management understand the importance of customer loyalty. The author points out the essential way to gain customer loyalty is the positive motion experience; Emotion investment, "zero risk"consume, interactive service, and customized service are the important methods to achieve this goal; The knowledgeable hotel staff is the key point to achieve the positive emotion service in this process.