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Management and consumer transformation in the Soviet Union and Eastern Europe
Authors:Avraham Shama,Jana Matesova,Tam  s Mell  r,Bogdan Radomski,Sergey Sementsov
Affiliation:Avraham Shama,Jana Matesova,Tamás Mellár,Bogdan Radomski,Sergey Sementsov
Abstract:This study centers on the transformation of management and the consumer in the Soviet Union, Czechoslovakia, Hungary, and Poland. Carried out in collaboration with scholars in these countries, the study outlines the impact of the transformation to a market economy on managers and consumers, and discusses the adjustments which managers and consumers have been making in response to new economic realities. © 1992 John Wiley & Sons, Inc.
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