| 消费者网络购物影响因素分析 |
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| 引用本文： | 尹世久,吴林海,刘梅.消费者网络购物影响因素分析[J].商业研究,2009(8). |
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| 作者姓名： | 尹世久 吴林海 刘梅 |
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| 作者单位： | 1. 日照职业技术学院,山东,日照,276826
2. 江南大学商学院,江苏,无锡,214122 |
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| 摘 要： | 对中国消费者网上购物的动机、决策过程等进行研究,识别影响消费者网上购物的主要因素,有助于促进我国网络购物有序、健康的发展。研究结果表明,城市消费者网络购物意愿受文化程度、网络应用技能、网络购物的安全性等因素的影响比较显著,而消费者的年龄、收入状况、便利性评价等因素影响较弱。
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| 关 键 词： | 网络购物 Logit模型 影响因素 |
Analysis of Influencing Factors on Online Shopping |
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| YIN Shi-jiu,WU Lin hai,LIU Mei.Analysis of Influencing Factors on Online Shopping[J].Commercial Research,2009(8). |
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| Authors: | YIN Shi-jiu WU Lin hai LIU Mei |
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| Institution: | 1.Rizhao Ploytechnic College;Rizhao 276826;China;2.School of Business;Jiangnan University;Wuxi 214122;China |
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| Abstract: | Carrying out study on motivation and decision-making process of online shopping of Chinese consumers and identifying the main factors that affect online shopping contribute to orderly and healthy development of China′s online shopping.The result shows that urban consumers wishes of online shopping are significantly affected by education,skills in network applications and network security,while consumer age,income,evaluation of convenience have weak effect. |
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| Keywords: | online shopping Logit Model influencing factors |
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