| 利用世博契机,把崇明打造成为“未来岛”——基于城市品牌定位的思考 |
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| 引用本文： | 林建永, 张继承,.利用世博契机,把崇明打造成为“未来岛”——基于城市品牌定位的思考[J].华东经济管理,2010,24(5):6-9. |
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| 作者姓名： | 林建永 张继承 |
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| 作者单位： | 1. 上海社会科学院,咨询中心,上海,200020;华东师范大学,资源与环境科学学院,上海,200062
2. 上海青年管理干部学院,上海,200083 |
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| 摘 要： | 伴随沪崇苏大桥的开工及中央提出科学发展观,具有国际生态岛地位的崇明如何发展正吸引着大家的关注,地方政府在集思广益基础上将崇明定位为国际现代化生态岛。文章认为这只是完成了基础定位,建议崇明以城市品牌定位理论为指导确立＂未来岛＂的品牌定位,并以婚庆业举例说明此定位发展的巨大前景。进而结合当前迎世博背景,针对利用世博契机,促进崇明建设未来岛,提出若干建议。
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| 关 键 词： | 上海崇明 城市品牌定位 未来岛 世博机遇 |
Turning Chongming Island into Future Island by Virtue of "World Expo2010" Chance——On Thinking of City Brand-building |
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| LIN Jian-yong; ; ZHANG Ji-cheng.Turning Chongming Island into Future Island by Virtue of "World Expo2010" Chance——On Thinking of City Brand-building[J].East China Economic Management,2010,24(5):6-9. |
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| Authors: | LIN Jian-yong; ; ZHANG Ji-cheng |
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| Institution: | 1.Consultancy Centre;Shanghai Academy of Social Science;Shanghai 200020;China;2.School of Resources and Environment Science;Normal University of Esast China;Shanghai 200062;3.Shanghai Academy of Young Cadres;Shanghai 200083;China |
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| Abstract: | With the building of Grand Bridge among Pudong,Chongming and Jiangsu,and with scientific development coming-up,how to develop Chongming as a global ecotypic island has become a heat issue.Herein,theory of City brand explained why Chongming should build a image of Future Island.Bussiness such as Super Wedding-ceremony shows a promising vision of Chongming as a Future Island.At last,we suggest World Expo 2010 in Shanghai is a good chance for Chongming. |
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| Keywords: | Chongming Shanghai city brand future island expo's chance |
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