Employee experience –the missing link for engaging employees: Insights from an MNE's AI-based HR ecosystem |
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| Authors: | Ashish Malik Pawan Budhwar Hrishi Mohan Srikanth N R |
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| Institution: | 1. Newcastle Business School, University of Newcastle Australia, Ourimbah, New South Wales, Australia;2. Head Aston Business School, Aston University, Birmingham, UK;3. Human Resources Department, Tenshi Life Sciences Ltd, Bengaluru, India;4. Human Resource Consulting Division, Human Capital Strategy & Growth, Bengaluru, India |
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| Abstract: | Analyzing multiple data sources from a global information technology (IT) consulting multinational enterprise (MNE), this research unpacks the configuration of a digitalized HR ecosystem of artificial intelligence(AI)-assisted human resource management (HRM) applications and HR platforms. This study develops a novel theoretical framework mapping the nature and purpose of a digitalized AI-assisted HR ecosystem for delivering exceptional employee experience (EX), an antecedent to employee engagement (EE). Employing the theoretical lenses of EX, EE, AI-mediated social exchange, and engagement platforms, this study's overarching aim of this article is to establish how AI-assisted HRM fits into an organization's ecosystem and, second, how it impacts EX and EE. Our findings show that AI-assisted applications for HRM enhance EX and, thus, EE. We also see increases in employee productivity and HR function's effectiveness. Implications for research and practice are also discussed. |
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| Keywords: | artificial intelligence applications employee experience engagement engagement platforms HR ecosystem hyper-personalization India individualization |
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