| 探析旅游区服务质量提升的动因机制 |
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| 引用本文： | 唐代剑,章美红. 探析旅游区服务质量提升的动因机制[J]. 特区经济, 2007, 0(12): 167-168 |
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| 作者姓名： | 唐代剑 章美红 |
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| 作者单位： | 浙江工商大学,浙江,杭州,310012 |
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| 摘 要： | 本文科学地界定旅游区服务质量的相关概念,从旅游区外部环境和内部推动因素两个方面来全面系统地分析旅游区服务质量提升动因机制,旨在为旅游区服务质量管理提供一种新的思路。
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| 关 键 词： | 旅游区 服务质量 动因机制 作用 |
Probing into tourism district service quality improvement''''s motivation mechanism |
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| Tang Dai Jian,Zhang Mei Hong. Probing into tourism district service quality improvement''''s motivation mechanism[J]. Special Zone Economy, 2007, 0(12): 167-168 |
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| Authors: | Tang Dai Jian Zhang Mei Hong |
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| Abstract: | This paper scientifically defines the related concepts of the service quality in tourist areas,and systematically analyzes its cause mechanism from two aspects,that is the exterior environment and the innerpart,aims at providing a kind of new way of thinking for the management of service quality in tourist areas. |
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| Keywords: | Tourist areas Service quality Cause mechanism Function |
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