| 城市生态旅游的形象策划研究——以泰安市为例 |
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| 引用本文： | 魏敏,王磊.城市生态旅游的形象策划研究——以泰安市为例[J].科技和产业,2008,8(4):38-41. |
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| 作者姓名： | 魏敏 王磊 |
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| 作者单位： | 1. 泰山医学院,外国语学院,山东,泰安,271000
2. 泰安市委办公室,山东,泰安,271000 |
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| 摘 要： | 从生态旅游的理论、城市旅游以及建设生态城市的理论以及具体实践入手,阐明城市生态旅游的涵义以及相关理论,提出泰安市发展城市生态旅游的思路,并对泰安市城市生态旅游进行市场定位和形象策划,对当前泰安建设生态城市与实现泰山旅游可持续发展具有重要的意义。
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| 关 键 词： | 城市生态旅游 市场定位 形象策划 泰安 |
| 文章编号： | 1671-1807(2008)04-0038-04 |
| 修稿时间： | 2007年12月10 |
The Study of Image Designing of Urban Eco-tourism:A Case Study of Tai'an |
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| WEI Min,WANG Lei.The Study of Image Designing of Urban Eco-tourism:A Case Study of Tai''an[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2008,8(4):38-41. |
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| Authors: | WEI Min WANG Lei |
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| Institution: | WEI Min1,WANG Lei2(1.Foreign Language School,Taishan Medical College,Tai'an Sh,ong 271000,China,2.Tai'an City Party Committee Office,China) |
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| Abstract: | The paper expounded the meaning of urban eco-tourism and its related theory.It proposed a mentality of developing the urban eco-tourism and it also had market positioning and image designing of urban eco-tourism in Tai'an.The paper will have important significance for building eco-city in Tai'an and achieving the sustainable developments of Mount Tai'an. |
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| Keywords: | urban eco-tourism market positioning image designing Tai'an |
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