如何运用“软资源”─—企业无形资产策略谈

由商标品牌、技术专利、商业秘密、商誉、专营特许权等组成的企业无形资产，可视作企业运行的“软资源”。无形资严“软资源”在企业经营中正发挥着愈来愈重要的作用。无形资产的开发策略有：营造规范、塑造形象、购实专利等。无形资产的运用策略有：用足牌子、扩大市场、输出管理等。无形资产的维护策略有：全员维护、法律维护、及时维护等。

How to Use "Soft Resources

Abstract The intangible property of enterprises, compoded of brand.technical patent.business secret.business prestige and exclusive right,can be considered as the soft resources of business operations,which are playing a more and more important role in business management. Tactics of developing the intangible property are:standard constructing,figure creation and patent purchasing. Tactics of using it are:brand using. market expanding and administration exporting. Tactics of maintaining it are: staff maintenance. legal maintenance and immediate maintenance.