大熊猫形象在旅游产品设计中的运用

大熊猫作为中国的国宝,深受中外人士的喜爱,在中国大熊猫早已是家喻户晓的。现在的大熊猫已不仅仅是一种动物,而是已发展成为一种独特的文化现象。大熊猫是中国人民的和平友谊使者。它温文尔雅的形象更是倾倒亿万观众。但是现在大熊猫的数量越来越少,大熊猫的家园也受到破坏,因此需要更多人的关注与爱护,四川作为大熊猫的故乡,可以根据这一现象开发出有关大熊猫的旅游产品,本课题就是根据大熊猫的特殊含义以及它拥有的广大消费群体和广阔的市场,所设计出全新的、独特的,具有中国特色的大熊猫形象旅游产品,从而让更多的人来喜欢和关爱大熊猫。

The Use of the Giant Panda Image in the Design of Tourism Products

The giant panda is national treasure of China,and is popular with Chinese and foreign people.In China,pandas are already known to every one.The giant panda is not only a kind of animal,but has developed into a unique cultural phenomenon.The giant panda is Chinese people's friendship and peace messengers.Its gentle image is dumping hundreds of millions of viewers.But now the number of giant pandas is less and less,the giant panda homes were also damaged;it needs more attention and love.Sichuan as the hometown of giant panda,we can develop the tourism products about panda.According to the giant panda's special meaning,and the majority of consumption groups and the broad market about panda,the paper designs new,unique panda image tourism products with Chinese characteristic,so as to let more people to love and care for the giant panda.