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| 民办高校国际化品牌策略探究——以西安外事学院为例 | |
| 引用本文： | 王力,胡一波. 民办高校国际化品牌策略探究——以西安外事学院为例[J]. 价值工程, 2012, 0(12): 202 |
| 作者姓名： | 王力 胡一波 |
| 作者单位： | 西安外事学院,西安,710077 |
| 摘 要： | 本文旨在分析国际化对于民办高校的的重要性及意义,利用访问调查和问卷调查等方法对具有民办高校代表性的外事学院进行分析,分析其在国际化发展中遇到的具体问题及原因,并根据问题提出解决方案,希望通过本文能为外事学院的发展贡献一份力量。 |
| 关 键 词： | 学校品牌 品牌营销 教育国际化 核心竞争力 |
On Private College Internationalization Brand Strategy: Taking Xi'an International University as an Example |
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| Wang Li , Hu Yibo. On Private College Internationalization Brand Strategy: Taking Xi'an International University as an Example[J]. Value Engineering, 2012, 0(12): 202 | |
| Authors: | Wang Li Hu Yibo |
| Affiliation: | Wang Li;Hu Yibo(Xi’an International University,Xi’an 710077,China) |
| Abstract: | This paper aims to analyze the importance and significance of internationalization to private colleges.It analyzes the Xi’an International University using interview and questionnaire investigation,tries to find out the specific problems and causes in internationalization,and puts forward the solutions,hoping to provide reference for the development of international university. |
| Keywords: | school brand brand marketing education internationalization core competitiveness |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |