基于儿童服装风格与消费理念的探析

由于我国人口基数较大,所以拥有庞大的童装消费群体,童装市场具有极大的开拓潜力,儿童服装的消费成为当前国内家庭生活消费的重要支出之一。随着儿童服装的消费需求日益复杂化,儿童服装的设计上要呈现出时代和个性的风格特征。

Analysis of Children's Clothing Style and Concept of Consumption

Due to the large population in our country,there are huge children’s wear consumer groups,children’s wear market has great development potential,the consumption of children’s clothing has become one of the important expenditure of the current consumption of domestic family life.With the growing complexity of consumer demand for children’s clothing,design of children’s wear should reflect style characteristics of the era and personality.