| 基于顾客价值的服务企业竞争优势分析 |
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| 引用本文： | 梁海红.基于顾客价值的服务企业竞争优势分析[J].商业研究,2006(3):21-23. |
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| 作者姓名： | 梁海红 |
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| 作者单位： | 浙江工商大学,企业管理学院,浙江,杭州,310035 |
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| 摘 要： | 随着市场营销领域“以顾客为导向”思想的建立,市场营销理念出现了从顾客满意、顾客忠诚到顾客价值的变化趋势。尤其对服务企业而言,顾客价值对企业获得和保持竞争优势起着至关重要的作用。通过对服务企业顾客价值的分类,构建基于顾客价值的服务企业竞争优势对服务企业的可持续发展有着重要的战略意义。
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| 关 键 词： | 顾客价值 竞争优势 服务企业 |
| 文章编号： | 1001-148X(2006)03-0021-03 |
| 收稿时间： | 12 20 2004 12:00AM |
| 修稿时间： | 2004年12月20 |
The Analysis of Competitive Advantages of Service Enterprise Based on Customer Value |
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| LIANG Hai-hong.The Analysis of Competitive Advantages of Service Enterprise Based on Customer Value[J].Commercial Research,2006(3):21-23. |
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| Authors: | LIANG Hai-hong |
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| Institution: | Zhejiang Business University, Hangzhou, Zhejiang 310035, China |
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| Abstract: | With the foundation of customer-driven value in marketing,marketing ideas transimit from customer satisfaction to customer loyalty.Customer value plays an important role in getting and maintaining competitive advantages for service enterprises.They mean much to service enterprises in keeping the sustainable development by exerting enterprises' competitive advantages based on the classification of customer value of service enterprises. |
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| Keywords: | customer value competitive advantages service enterprise |
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