| 招商银行+iPhone |
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| 引用本文： | 张承东.招商银行+iPhone[J].IT经理世界,2011(Z1):28+30-31,4. |
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| 作者姓名： | 张承东 |
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| 摘 要： | 比一个iPhone手机银行客户端更重要的事情,是由此引发的招商银行后台业务的重组与改造。从2010年10月起,一款由国内开发者上传到苹果APP Store中的免费软件迅速在下载量和好评度上引发关注。上传后
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| 关 键 词： | 手机银行 客户端软件 网络银行 招商 信用卡 用户 苹果 智能手机 信息技术部 应用图 |
CMB'S MOBILE INTERNET STRATEGY |
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| Abstract: | A free domestic application has attracted a large amount of attention at Apple I nc.'s App Store since last October.It's been downloaded over 100,000 times and ranked No.5 on the free app list. The application is not a game product, but the China Merchants Bank(CMB) client end for iPhone users.This is not the only mobile banking client end at the App Store,but CMB s received good responses with its smooth experience since its release. When users click on the software,they'll see icons like branches,market q... |
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