传媒产业发展中的政府角色

伴随着中国社会主义市场经济改革目标的确立和改革进程的逐步深入,传媒产业正在逐步成为市场化改革青睐的对象,它具有意识形态属性、外部性和自然垄断属性等特点。我国拥有的独特传媒制度即"一元体制,二元运作",决定了政府在传媒产业中的独特作用。我国应借鉴美国和欧洲对传媒产业政府规制的经验,结合具体国情,完善作为基本准则的法律制度,建立独立的政府规制机构,放宽传媒产业市场进入标准,使传媒产业向社会资本开放。

The Role of Government in the Development of Media Industry

With the establishment of socialist market economy reform aim and gradually deepening of the reform process,the cultural industry is gradually become market-oriented reforms favored targets.Especially the media industry development issues,has become the focus of attention of the relevant government departments and theoretical circles on the hot.This paper from the view of government,analysis of the government's role in the media industry,and answer the development of policy recommendations.